解码印度节日购物者的行为

The report highlights that 58% of urban Indians plan to shop during Diwali, with Big online sales and Navratri being the top two categories. Key consumer behavior trends during India's festive season include Apparel/ Shoes/ Accessories, Electronics, and Jewellery/Watch. Indians plan their Diwali purchases about a week in advance, with 72% of urban Indians feeling that festive occasions offer better value than shopping normally. Media channels such as TV ads, Social networking apps, and recommendations from friends/family are the top sources urban Indians use to stay updated about brand offers or news. The report was based on online interviews of 2,500 urban Indian adults conducted between 2nd and 9th August 2022.