十月美容和时尚排名 ： 万圣节化妆炒作席卷社交媒体

The October 2021 US Beauty, Fashion, & EMEA Beauty report highlights the impact of Halloween on social media and the cosmetics industry. Halloween makeup is a significant influencer marketing opportunity for brands, leading to boosts in Earned Media Value (EMV) and community metrics. The report showcases the top 10 US, European, and UK beauty, skincare, and haircare brands, as well as luxury fashion and apparel brands. The Halloween season saw avant-garde makeup art dominate online conversations, with many brands benefiting from their fans' creativity. The report provides insights into the brands that effectively capitalized on the Halloween makeup hype.