The launch of ChatGPT has sparked a debate about the potential impact of generative AI on society. While some believe it will bring about a golden age of productivity and personal fulfillment, others warn of negative consequences such as job loss and social isolation. The creators of AI are themselves ambivalent about its potential downsides, as seen in the battle for control of OpenAI. However, the ambiguity also presents opportunities for businesses, governments, and regulators to shape the development of AI and its impact on individuals and society.