The entertainment industry is expected to benefit from the use of artificial intelligence (AI) in post-production and production processes. AI tools can help studios reduce risks and lower production costs, increasing the likelihood of market success. While legal and ethical questions surrounding AI in media and entertainment remain to be decided, there are many applications that studios can deploy now to boost revenue. Data science, which uses scientific methods to generate insights from data, is a broad field that overlaps with AI but is not interchangeable. AI involves using computer algorithms to replicate human intelligence and decision-making processes.