The report highlights the importance of family businesses in guiding the sustainability journey. It emphasizes that the sustainability agenda is a once-in-a-lifetime opportunity for companies to connect the past, present, and future and navigate a long and winding road. The report also highlights eight keys for unlocking the sustainability of a business, including putting sustainability on the strategic fast track, connecting the past, present, and future, and navigating a long and winding road. The report emphasizes the need for urgent action and the rise of stakeholder capitalism, which places a greater emphasis on serving society as a whole.