The report advises airline managers to move past being paralyzed by the 2022 consumer challenge and accept that the business of travel has changed. The industry is behaving like a "deer in the headlights" and must adapt to the current travel environment. The report suggests five ways to overcome the challenge, including protecting consumers from today's travel uncertainty, improving clarity of fare restrictions, allowing friends and families to pool frequent flyer points, promoting flexible holiday packages, and being more generous and kind to consumers. The report was sponsored by CarTrawler, a leading global B2B provider of car rental and mobility solutions to the travel industry.
