易生活控股2023/2024 中期报告

(Incorporated in the Cayman Islands with limited liability)) Contents目錄 1Corporate Information公司資料2Management Discussion and Analysis管理層討論及分析10Unaudited Condensed Consolidated Interim Financial Statements and Notes未經審核簡明綜合中期財務報表及附註44Additional Information其他資料 CORPORATE INFORMATION公司資料 BOARD OF DIRECTORSExecutive Directors: Chiu Sui Keung (Chief Executive Officer)Qin Jiali (Appointed on 1 July 2023)Zhang Shaoyan (Appointed on 1 July 2023)Zhao Zhenzhong (Appointed on 9 November 2023)Guo Wei (Appointed on 9 November 2023)Gao Feng (Retired on 29 September 2023)Zhang Xiaobin (Retired on 29 September 2023) Independent Non-executive Directors:Cheng Wing Keung, RaymondLam WilliamsonWong Hoi KuenLam Lee G. AUDIT COMMITTEE Lam Williamson(Chairman)Cheng Wing Keung, RaymondWong Hoi Kuen REMUNERATION COMMITTEE Lam Williamson(Chairman)Cheng Wing Keung, RaymondChiu Sui Keung NOMINATION COMMITTEE Cheng Wing Keung, Raymond(Chairman)Lam WilliamsonWong Hoi Kuen COMPANY SECRETARYChow Chi Fai 1003D 8 806 PRINCIPAL PLACE OF BUSINESS IN HONG KONGUnit 806, Level 8, Core D, Cyberport 3, 100 Cyberport Road, Hong Kong Cricket Square,Hutchins Drive,P.O. Box 2681,Grand Cayman KY1-1111,Cayman Islands REGISTERED OFFICECricket Square, Hutchins Drive,P.O. Box 2681,Grand Cayman KY1-1111,Cayman Islands PRINCIPAL BANKER Bank of China (Hong Kong) Limited AUDITOR 1131 HLB Hodgson Impey Cheng LimitedCertified Public Accountants31/F., Gloucester Tower, The Landmark,11 Pedder Street, Central,Hong Kong 1617 SHARE REGISTRAR Tricor Tengis Limited17/F, Far East Finance Centre16 Harcourt Road, Hong Kong 29161603 LEGAL ADVISERS Loong & Yeung SolicitorsRoom 1603, 16/F, China Building,29 Queen’s Road Central, Central,Hong Kong 00223 STOCK CODE00223 BUSINESS REVIEW AND OUTLOOK ElifeHoldings Limited(the“Company”or“Elife”,together with itssubsidiaries, the “Group”) is principally engaged in the supply chain businessforbranded goods and consumer products in the Greater China region.TheGroup’s core activities encompass a comprehensive range of branddigitizationservices,such as brand management,brand promotion andbrandsupply chain,thereby establishing an integrated industry chain.Inaddition, the Company also engages in the supply chain, sales and marketing,andbrand building of daily cleaning,anti-epidemic and licensed brandedconsumergoods.We are currently expanding our business to variousconsumer goods markets conforming to the Group’s business philosophy of“an easier life and better livelihood”, striving to provide consumers with amore comfortable, convenient, environmentally friendly, and healthier lifestyleexperience. The Group has been managing the following businesses: SUPPLY CHAIN BUSINESS TheGroup is engaged in the comprehensive supply chain business forbranded goods and consumer products, focusing on assisting brand suppliersexpanding their online and offline sales channels, establishing direct saleschannelswith end customers(B2C2C),and offering various value-addedservicessuch as brand building,management and promotion for brandowners (or their advertising agents) to form a complete industry chain. (B2C2C) DAILY CLEANING AND ANTI-EPIDEMICPRODUCTS BUSINESS E'ANSN The Company possesses the brand “”/“E’ANSN” and the supply chainincluding the formula, brand and package design of the anti-epidemic anddaily cleaning products and is principally engaged in the sale, marketing andbrand building of such products in the PRC and overseas. LICENSED BRANDED CONSUMER GOODSBUSINESS 2023“ROYAL ELASTICS” The Group’s licensed branded consumer goods business currently includeslicensedbranded watches and ladies’handbags,and its own saleschannels have already been established, which include direct export sales,aself-operated e-commerce app,live video streaming television channels(including several television networks in Beijing, Jiangxi, Zhejiang, Shandongand Guangxi). Recently, it has successfully registered on TikTok, an onlinelive-streaming social platform, and has established a brand website as well asa WeChat Mini Shop. The Group plans to expand its sales channels to thirdparty e-commerce apps such as Taobao and Tmall. During 2023, the Groupbecame the exclusive licensee of an Australian brand “ROYAL ELASTICS”in China to use its brand name for the manufacturing, packaging, sales andmarketing of its branded products such as watches and sports shoes withinmainland China. The Group is actively exploring and developing new productlinessuch as sport and casual shoes,men’s underwear,etc.,to furtherexpand its business in other branded products. BUSINESS PROSPECTS AND FUTUREDEVELOPMENTS (B2B)(B2C2C) TheGroup has restructured and upgraded its business since the easingof the novel coronavirus pandemic earlier this year, and has continued toexplore new opportunities in the Greater China region to realise improvementin gross margins. In addition to building stronger supply chain partnershipsin the PRC, our team has also successfully exp