2022草莓音乐节方案【活动策划】【招商方案】

摩登天空生态系统our complete ecosystem 摩登天空24年集成，在中国音乐领域建立了独有的、业务板块相互联动的生态系统Through 24 Years, Modern sky has built up a unique, business mutually integrated eco system within Chinese music industry 摩登天空官⽅⻔店OFFICIALSTOREModernSkyLabLIVEHOUSE&STOREAKOMACLUB摩登天空城市街区CITYSTATIONModernSkyHouseDESIGNHOTEL城市综合体URBAN INTEGRATED SPACE⼾外⾳乐公园OUTDOOR MUSICPLAZA 2022草莓音乐节主题及主视觉THEME and KEY VISION of 2022 strawberry music festival 2022草莓⾳乐节年度主题： 此刻PRESENCE 经历过两年疫情，每个⼈或许都能从“此刻”中获得独特的感受每⼀种情绪，每⼀种状态，都只存在于此刻，我们也更珍惜“此刻” 草莓音乐节概况Strawberry Music Festival OVERVIEW OVERVIEW概况 03 01 04 02 06 05 2021线上数据KEYDATA 综述INTRODUCTION 现场氛围VIBE 受众分析TAAnalysis 数据概述KEY DATA 售票情况Ticketsales 关于草莓音乐节Strawberry Music Festival Introduction 13年磨砺，草莓⾳乐节已经成为当今世界上最重要的⾳乐节之⼀，亚洲最⼤的⾳乐节以及中国地区最⼤规模的⾳乐类⻘年集会活动。 13yearsafter,Strawberryfestivalbecomesoneofthemostimportantmusicfestivalthroughouttheworld,andthebiggestmusic festivalinAsia,thebiggestscaleyouth gatheringeventinChina. 2009-2021 2009年起，摩登天空共举办114场草莓⾳乐节，覆盖36个中国城市，超过4200组艺⼈登上草莓⾳乐节舞台，超过660万⼈直接参与草莓⾳乐节。Since2009,ModernSkyhostednearly114Strawberryfestivals,covering36cities.duringwhich4200+artistshaveperformed,over6MpeopleattendStrawberryfestival. 草莓音乐节线上数据Strawberry Music Festival ONLINE DATA 草莓⾳乐节社交媒体话题阅读超过30亿次，累计讨论值293.3万，#草莓⾳乐节#2021年度热搜41次。 草莓音乐节售票情况Strawberry Music Festival Ticket sales 草莓音乐节受众分析Strawberry Music Festival TA Analysis 受众⼀直趋于极致年轻化，18-29岁占总⽐重的81%；男⼥⽐例平衡，⼥性粉丝呈上升趋势；整体⽂化⽔平较⾼，本科及以上学历占⽐70%；学⽣群体占⽐较⼤，对潮流具有⾼敏感度，消费接受度⾼。⾼收⼊⼈群居多，超过⼀半的⽤⼾⽉消费额1万以上。 Theaudience tendstobeextremelyyoung,with18-29yearsoldaccountingfor81%ofthetotal.Theratioofmaletofemaleisbalanced,andfemalefansareontherise.Theproportionofundergraduateswithhighereducationlevelandaboveis70%.Highincomepeopleareinthemajority. 草莓音乐节现场氛围Strawberry Music Festival VIBE 草莓音乐节内容Strawberry Music FestivalContent CONTENT内容 草莓音乐节顶级舞台Strawberry Music Festival TOP-LEVEL Stage 草莓舞台Strawberry Main stage 爱舞台 Love stage main stage 草莓音乐节主舞台，地理位置及占地面积最具优势，主要演出音乐人为该场音乐节最顶级艺人阵容。The main stage of strawberry Music Festival has the most advantages in geographicallocation and floor area , the main musicians are the top performers of the festival. 传递爱与包容的主舞台，占地面积及位置仅次于草莓舞台，主要演出音乐人为时下极具热度及独创音乐性的艺人及乐队。The main stage for love and tolerance covers an area and location next to strawberry stage.The main performers are artists and bands with high popularity and original musicality. 草莓音乐节顶级舞台Strawberry Music Festival TOP-LEVEL Stage Young blood舞台New talents stage 星球舞台Planet stage MDSK舞台Hip-Hop stage MSE舞台electronic music stage 输送新血计划乐队登上草莓音乐节舞台时下最具音乐潜力舞台现场New blood project band on stage of strawberryMusic Festival,The live stage of the most potentialmusicians 草莓音乐节嘻哈音乐舞台最具气氛带动感hip-pop艺人Strawberry Music Festival hip-hop music stageThe most inspiring hip-pop artists. 独立先锋音乐舞台潮流与新锐文化的汇聚Independent avant-garde music stageConvergence of trends and cutting-edge culture 草莓音乐节电音舞台包括百大DJ在内的电子音乐人专属电子舞台Eletronic music stage for Strawberry musicfestival.Exclusive electronic stage for electronicmusicians including top 100 DJs 草莓音乐节巨星阵容Strawberry Music Festival Artists 草莓音乐节艺术装置Strawberry Music Festival Art & installations 星球舞台Planet Stage草莓音乐节现场呈现合作艺术家及MVM厂牌视觉艺术作品多维度丰富音乐节整体呈现。艺术作品包括李诞策展大悲宇宙设计的艺术装置《太空度》；柏林胶带艺术创作团体作；Paul Smith展览、吉克隽逸SUMMERMOMOKO等。Strawberry Music festival presents installation arts、graffiti of famous artist as well as MVM label onsite for better experience of fans. 草莓音乐节艺术装置Strawberry Music Festival Art & installations 草莓音乐节现场会每年根据不同主题原创一系列艺术装置进行音乐节现场呈现，带来更加具有主题沉浸感的场景体验。Strawberry Music Festival will present a series of artistic devices according to different themes each year, which will bring more immersive scene experience. 草莓音乐节AR互动体验2022 strawberry music festival Augmented Reality 2022草莓⾳乐节新增AR体验 2022年草莓⾳乐节将推出AR体验，在现场通过“正在现场”app扫描不同的实体场景时间，将会看到不同的内容，包括演出时间表、导航、天⽓预报等功能性信息，以及装置、互动游戏等体验类内容，虚拟照进现实，让传统的线下场景打破现实空间的限制，丰富⼜充满趣味。 草莓音乐节AR互动体验2022 strawberry music festival Augmented Reality 现场AR应⽤互动⽅式 #虚拟草莓⾳乐节#（筹划中） 2022年计划通过⽹络体验虚拟世界的草莓⾳乐节，在虚拟场域内与其他玩家在线上互动，虚拟现实正在落地中。 草莓音乐节餐饮Strawberry Music Festival Catering 餐饮街是草莓音乐节的另一大功能及特色区域，食品种类丰富，可操作品牌进驻及形象体现。Catering Street is another major feature and area of Strawberry Music Festival, rich in food variety, operable brand presence and image reflect. 草莓音乐节官方周边Strawberry Music Festival Derivatives草莓音乐节文化市集Strawberry Music Festival CultureMarket 草莓市集特邀全球及全国各地的手作人士参与草莓市集，一网打尽草莓星人所感兴趣的新奇好玩的产品。Strawberry bazaar invited worldwide and throughout the country who participated in the hand-made strawberry market, a clean sweep Star Strawberry interested in novelty and fun products. 草莓音乐节官方周边Strawberry Music Festival Derivatives 摩登天空推出了一系列草莓音乐节衍生产品，并会在音乐节现场售卖，受到草莓星人的热烈追捧。2021年受到众多品牌合作邀约，围绕草莓IP通过MVM厂牌联名推出限量款产品，并结合线上线下进行整合推广。Modern Sky launched a series of Strawberry Music Festival peripheral products, sold at the music festival scene, people enthusiastically pursuit. 2021 will also cooperat