The report highlights the importance of mobile technology in the travel industry. With 87% of business travelers using multiple devices to plan trips and book hotels, it is crucial for companies to offer seamless integration of apps to provide true omni-channel services. By introducing an app, companies can create a one-stop-shop solution for their travelers, sending targeted messages relevant to their location, needs, and stage of their journey. With 97% of travelers carrying a mobile phone when traveling, companies need to engage with the mobile world and mobilize their travel program to stay relevant. The report also mentions the benefits of security, rewards, incentives, and feedback in the mobile travel experience.
