the truth about Gen Z in China

This report provides insights into the truth about Gen Z in China, including their culture and attitudes towards COVID-19. The study was conducted in 18 markets, with a total sample size of 32,204, including 5,572 Gen Z respondents. The report highlights six truths about Gen Z in China, including their desire for authenticity and their unique approach to patriotism. It also provides a comparison between Gen Z and Gen X and Y. The report concludes with a discussion on the meaning of being an "ordinary person" to Gen Z, and how they aspire to be recognized for their personal insights and achievements rather than their consumption habits or career success.

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