2023年工程机械中国市场研究报告

作者 周苛娜Analyst，M2 Consulting 修伟明Partner & Co-founder,M2 Consulting 王梧卜Editor，M2 Consulting 高梦群Executive director,M2 Consulting 目录 概览...............................................................................6研究范围............................................................................71、专业名词解释..................................................................72、研究范围界定..................................................................73、研究方法介绍..................................................................8第一章中国工程机械市场背景概述.....................................................91.1市场定义.....................................................................91.2细分产品简介.................................................................91.3市场发展历程................................................................111.4 “十四五”行业发展目标......................................................11第二章中国工程机械行业发展现状分析................................................142.1市场规模及预测...............................................................142.1.1市场规模................................................................142.1.2现阶段发展问题..........................................................152.2宏观环境分析.................................................................162.3政策环境分析.................................................................182.3.1中央及地方层面相关政策与规定............................................182.3.2 “国三”转“国四”政策将带动市场替换需求增长............................212.4进出口分析...................................................................222.4.1进出口概况..............................................................222.4.2 RECP协定孕育国产品牌海外增长机会.......................................242.5竞争格局分析.................................................................252.5.1全球竞争格局............................................................252.5.2国内竞争格局............................................................262.6行业创新趋势分析.............................................................272.6.1电动化趋势..............................................................272.6.2数字化、智能化趋势......................................................342.7驱动与制约因素分析...........................................................372.7.1制约因素分析............................................................372.7.2驱动因素分析............................................................37第三章中国工程机械细分市场发展现状分析............................................393.1工程车辆市场现状分析.........................................................39 3.1.1细分市场规模及预测......................................................393.1.2主流产品应用及分析......................................................393.1.3技术现状简介............................................................413.1.4主要参与者..............................................................413.1.5未来发展趋势............................................................42 3.2.1细分市场规模及预测......................................................433.2.2主流产品应用及分析......................................................453.2.3技术现状简介............................................................453.2.4主要参与者..............................................................463.2.5未来发展趋势............................................................47 4.2.1钢材....................................................................484.2.2核心零部件..............................................................49 4.3中游工程机械制造市场发展现状分析.............................................50 4.4.1房地产..................................................................524.4.2基建....................................................................53 第五章中国工程机械行业投资现状与发展前景分析......................................55 5.1并购与投资情况...............................................................555.2行业进入壁垒分析.............................................................575.3行业机遇与挑战分析...........................................................575.3.1行业挑战................................................................575.3.2行业机遇................................................................585.4产业链投资机会分析...........................................................595.5行业发展前景展望.............................................................595.5.2数字化、智能化转型......................................................605.5.3企业重视海外市场发展....................................................60 图表 图表1：工程机械细分类别.............................................................9图表2：工程机械行业“十四五”发展指标..............................................13图表3：工程机械行业市场规模及预测..................................................15图表4：GDP季度数据及同比增长率（2020-2022）........................................17图表5：2022年房地产业固定资产投资额累计增长（%）...................................18图表6：中央政府政策规定............................................................19图表7：地方政府政策规定............................................................20图表8：工程机械行业进口金额（2015-2022年1-10月）..................................23图表9：工程机械行业出口金额（2015-2022年1-10月）..................................24图表10：工程机械企业全球竞争格局（2022年）（%）.....................................25图表11：中国工程机械行