美妆市场新的推动力-推动美妆市场的文化力量品牌需要了解的内容英文版

REFINERY29ICEINSIGHTSNewForcesofBeautyThe cultural forces driving beauty&whatbrandsneedtoknow. BEAUTYHASALWAYSBEENANEXPRESSIONOFCULTURALSHER29 has boen at the forefront of this change, pushing the categorySKINDEEPPREWITH-MRIS2082019202#METOO MOVEMENTTIKTOK GAINSPANDEMIC,GOES GLOBALPOPULARITYWORLDWIDEPOLITICALLSHAKETHEwWorren'sriseinpowerdvesIrfluencers guin mermontumbold beauty ooks: gitter,in ceiving macro beautyLockdovr distgalden gicw and skintrends:contouring, wingocbecuty routinhighights, bold brows, ete.eyeshadow, ne mokeupeBoutwj/essyoo dnaspoustripped backNanrothves around skin andtcdy'positivity take conterTikTok takes Cstagebecuty rnicro TSBeautyconversationforward.ProsressInGOODGAMETADYPETYAATIK02202SOCIAL&NRESTFALSERE-EMERGENCEINTRODUCTION OFCLIMATE CHANGE&THERE-EMERGENCE, INFLATION,SLOBECOVID-19VACCINESPUTMETAVERSE BIRTHNEWSPOTLIGHT ON HEALTHSOCIALAND ECONOMICnandles&SCIENCEPRESSURESts (haircore,casmaricsPrioritizction of mantal haclthRncctian of norms leodsand se-care drive mcresimple, naturul becutycho'ce, inspirotion, fin fuelingmovements e.g. ratural hir,gxorasslons ot osoutyreridsmicrosccpe on ingradicnts,etc.)Desire for RL bequty espeffences(salons,etc) sutges OURINDUSTRY-DEFININGBEAUTYPOVSETSUSAPARTASAUNIQUE&TRUSTEDCATEGORYAUTHORITYALETTERFROMOUR EDITOR:Becluty ot Refinery29 is cill cbout challenging traditional notionsof beauty, and celebrating individuality ond self-expressionFrom skincare tips to burgconing hair and makeup trends, weoim to deliver honest, trustworthy, lnnovatlve and serviceablebeauty content. We alwcrys strivo tormake ouroudiencefeelcomfortalole in their owm skin.Coing forword, we aim to explore all mcinner of thought provokingtopics (such as beauty and sociol medio, beauty nnd identity)oncl ensure that the section ls alwarys soclally consclous.IACQUEINE KILIKITAR29 uK deputy becauty directorSOUTESVAE CIATTE) CCHTEVT AWYTICS ASOURCEOFINSPIRATION&95%GUIDANCEFORbeauty related contentBycometoR29forounBEAUTYFANSCREDIBLE VOICEOVERof R29usors suy0HELPING THEMDISCOVERNEWmokes them trustthereviewfrom R29HALFPRODUCTS&TRENDSbeauty brand morecredentialsofaENGAGINGBeauty Is our highest&HIGHPERFORMING1.5xONSITEBEAUTYnsite traffic, with ukCONTENT15ixthe site CiverogeON CREATINGALEGACYBUILT65%ANINCLUSIVEof Retinery29 users fesSPACEFORALLBEAUTYFANSbeduty content OURCOMMUNITYISFILLED WYOUNGBEAUTYLOVERSTURNTOR29FORSHOPPINGINSPIR97%86%ofouraudiencesaythatofouraudiencesoyR29shapping contentthat R29 helps themkeepsthemuotodotefind thingsontrends"that are very me' ITHINGATION83%%L6ofouraudionce sayof our audicnco saythat R29 helps themthot R28 puts new &find things they wantcool procucts on their THEREHASBEENIMMENSE CULTURALCHANGEOVERTHEPASTTWOYEARSYOUNGPEOPLE SEE THEWORLD THROUGHANEWLENS70%ofglobalyouthsayThepandemicchangedmy perspective on what'simportant to me in life userid:414195,docid:136630,date:2023-08-16,sgpjbg.comYOUNGPEOPLEAREADAPTNSOCIALANDECONOMICSTRAINFLATIONCLIMATECHANGIt'sTimeToTalkAboutPeriodPoverty&TheCoatofLivingCrisisSEPTIMBER.2022BetterL1,2222 GTONEWINSRE-EMERGENCEHas ChangedHowSocialAnxietyCanForThempactYourstyl EVERYPURCHASECHOICE THEYMAKEISDELIBERATE 77%of young people are asking themselves.doireally need this?before making a purchaseHALFof their purchase decisions are made with aconscious considerationofthepeople,environment,andanimalsa product/brand impacts, often with dtradooff for higherprice.FRAWATE NCATILOHTIALISG BRANDSMUSTKEEPAPULSEONWHAT'SDRIVINGTHEMIN ORDERTOMAINTAINRELEVANCE Iusedto purchase itemswithsomethought andusuallybasedonimpulse.These days, I do a lotmore researchandiintentionallytrytofindcompanies whose valuesalign with my own.MILLENNIALWOMAN,USA OBJECTIVETOUNDERSTANDHOWSHIFTSTAREDRIVINGTRENDSINBEAUTYMETHODOLOGYWe interviewod experts across the VICE Media Group network, inclucand talent casters, analyzed data collected from consumer surveysmonitored top performing beauty content across VicE Media GroupCOMMUNITYHigpsttrctric-cirivingVICEMBClaGrcvoAuciencecontenCensus,Glebal.2022Highestafiliots sales+ VIeE Meclig Groua, Check-ins atdriving featureChetkout,Global2022eConwersotion analysis fVicF Media Group Youthincomments andPcndamicSnrins,Glabal,2020-21engagernent ICULTUREling beauty editors, creatives,over the past 2+ years, andsites and social chonnels.CULTUREVATWELSenicr Ditector, R29 Fditorial&FoundsrofGoodCamet + Culture DirectonSARA1ANNATASHA VAQUERhcst of Gloss Angeles+influencer StrategySvP,Talent PartneJACQUFUNE KIHKITAnder of Benuty in a TikEMILY MANNISPertnershipe + Cerstingrector,TolerLOREAL RLACKETTR29 unbothered FditorSONARMEALNGPAT (O CAHIOMA I2G1 KEY SHIFTSIN CULTURE:01CREATIVITY02INFLUENCE03HERITAGE04WELLBEING The expressGreaTheexpressi ion of a skilllivityonoftheself YOUNGPEOPLEHAVEBEENEXPANDNGTHESPECTRUNOFSELFFORVEARSQ:Regardlessofgender,howdoyou dofineyourselfonthefollowing scale?28%26%27%12%VERYMASCUUNENEUTRALFEMININEMASCUUNE1ln 10 of those who identify.>:52 AININE THEY CREATE. VS.CATEGORTHEIRIDENTITYQ: what do you use to exp