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The report by Refinery29 discusses the cultural forces driving beauty and what brands need to know. The rise of influencers and the influence of social media on beauty trends such as contouring, bold brows, and eyeshadow are highlighted. The report also discusses the impact of climate change, inflation, and COVID-19 on beauty industry. The pressure to prioritize mental health and sustainability is also discussed. The industry-defining beauty perspective of Refinery29 sets it apart as a unique and trusted category authority. The report aims to explore thought-provoking topics and ensure that the section is always relevant and informative.