The automotive industry is undergoing a significant transformation driven by changing customer values, preferences, and needs. Four megatrends - connectivity, autonomous vehicles, electric and shared driving - have been disrupting the industry for some time, and the COVID-19 pandemic has accelerated these changes. The pandemic has led to a decline in consumer demand and disruptions to supply chains, leading to widespread job losses and production stoppages. However, the pandemic has also accelerated important shifts in consumer behavior, such as increased adoption of e-commerce and digital services. The automotive industry must now reimagine products, services, and experiences that meet these new values, wants, and needs.
