
(Incorporated in the Cayman Islands with limited liability)()Stock Code1458 2023Interim Report Contents 2Corporate Information5Business Overview and Outlook13Management Discussion and Analysis25Other Information34Interim Condensed Consolidated Statement of Profit or Loss andOther Comprehensive Income35Interim Condensed Consolidated Statement of Financial Position37Interim Condensed Consolidated Statement of Changes in Equity39Interim Condensed Consolidated Statement of Cash Flows42Notes to the Interim Condensed Consolidated FinancialStatements Corporate Information BOARD OF DIRECTORSExecutive Directors Mr. ZHOU Fuyu(Chairman)Mr. ZHANG Yuchen(Chief Executive Officer)Mr. WEN Yong Non-executive DirectorMr. PAN Pan Independent Non-executive DirectorsMr. CHAN Kam Ching, PaulMr. LU WeidongMr. CHEN Chen AUDIT COMMITTEEMr. CHEN Chen(Chairman)Mr. CHAN Kam Ching, PaulMr. LU Weidong NOMINATION COMMITTEE Mr. ZHOU Fuyu(Chairman)Mr. LU WeidongMr. CHEN Chen REMUNERATION COMMITTEE Mr. CHEN Chen(Chairman)Mr. LU WeidongMr. ZHANG Yuchen Corporate Information (Continued)() STRATEGIC DEVELOPMENT COMMITTEE Mr. ZHOU Fuyu(Chairman)Mr. WEN YongMr. ZHANG Yuchen COMPANY SECRETARYMr. CHEUNG Kai Cheong Willie(FCPA, FCCA) (FCPAFCCA) AUTHORIZED REPRESENTATIVESMr. ZHOU FuyuMr. CHEUNG Kai Cheong Willie AUDITOR 97927 Ernst & YoungCertified Public AccountantsRegistered Public InterestEntity Auditor27/F, One Taikoo Place979 King’s RoadQuarry Bay, Hong Kong www.zhouheiya.cn COMPANY’S WEBSITEwww.zhouheiya.cn STOCK CODE1458 1458 Corporate Information (Continued)() H E A D Q U A R T E R SA N D P R I N C I P A L P L A C E O FBUSINESS IN THE PRC 8-1430040 No. 8-1 Huitong Road ZoumalingDongxihu DistrictWuhan City, Hubei Province, PRCPostal code: 430040 CAYMAN ISLANDS PRINCIPAL SHARE REGISTRARAND TRANSFER OFFICE Intertrust Corporate Services (Cayman) LimitedOne Nexus WayCamana BayGrand CaymanKY1-9005Cayman Islands Intertrust Corporate Services (Cayman) LimitedOne Nexus WayCamana BayGrand CaymanKY1-9005Cayman Islands HONG KONG SHARE REGISTRAR 183171712-1716 Computershare Hong Kong Investor Services LimitedShops 1712-1716, 17th FloorHopewell Centre183 Queen’s Road East, WanchaiHong Kong REGISTERED OFFICE IN CAYMAN ISLANDS One Nexus WayCamana BayGrand CaymanKY1-9005Cayman Islands One Nexus WayCamana BayGrand CaymanKY1-9005Cayman Islands PRINCIPAL PLACE OF BUSINESS IN HONG KONG 40th Floor, Dah Sing Financial CentreNo. 248 Queen’s Road EastWanchaiHong Kong 24840 PRINCIPAL BANKS Industrial and Commercial Bank of China Limited(Wuhan Xibeihu Sub-Branch)Bank of Communications Co., Ltd. (Xinshijie Sub-Branch)Bank of Communications Co., Ltd. (Offshore Finance Division)China Merchants Bank (Wuhan Dongxihu Sub-Branch) Business Overview and Outlook MARKET OVERVIEW In 2023, with the full resumption of economic activities and socialoperations in China and the effectiveness of macro-economic policies,previously suppressed consumer demand has been released, showcasingan upturn in the overall economy. However, the economic recoveryin China is still in its early stage, the recovery trend is uneven amongdifferent industries, and the foundations of economic recovery can befurther improved, posing a relatively great challenge to enterprises inproduction and operation. ++++ Residents’ consumption habits and channels of consumption havechanged greatly during the past three years. On the one hand,consumption upgrades and downgrades coexisted, and consumersreturned to consumptions that are rational and planned. When selectingproducts and making lifestyle choices, consumers are more inclined to bepragmatic and prefer the choices that are more affordable and offer thebest value for their money. On the other hand, online and offline channelsbecame more integrated, complex and diversified. There is a trend ofcreating closed loops with offline experiences + online marketing centeredon consumer experience. The “offline + online channels”, “all-inclusive +private exclusive domains”, and “short-video + live-streaming” all becamenotable new consumption channels. 2023 is the year of the stable recovery of the consumer industry. It is alsoa critical moment for rebuilding consumer confidence. Enterprises needto face the changes in consumption concepts and channels after theCOVID-19 pandemic and gain in-depth insights into consumer demandbased on changes in consumer preferences and market trends. In themeantime, enterprises should re-consider the logic of sales growth tocapture the real growth drivers, re-evaluate the sustainability of brandvalue and establish the new perspectives that lead to foreseeable long-term growth across cycles in order to overcome challenges and achievesustainable development. Business Overview and Outlook (Continued)() OVERALL BUSINESS AND FINANCIAL PERFORMANCERetail Store Network Expansion and Optimization +3,7061,5422,16428339 With the gradual recovery of consumption in the first half of 2023, theGroup conti