丹东银行10周年庆典拾级而上 与时舒卷主题活动策划方案

／／／／／／／／／／／／／ 2021拾级而上 与时舒卷谨献丹东银行大连分行10周年/////////////////////// 目录Contents第一部分 十周年形象设计十周年主题提炼与阐述十周年徽标及形象设计十周年形象应用延展大连分行画册第二部分 十周年品牌文化包装分行及网点包装第三部分 十周年影视片 主题影视宣传片 系列短视频创造惊喜，超越期待第四部分 十周年系列活动十周年庆典活动十周年系列文化活动十周年公益活动第五部分 十周年文化礼品文化礼品推荐 Originality +有效的营销组合即有的放矢又掷地有声 新十年·新起点·新希望 时间是开拓者前行的刻度是奋斗者筑梦的见证 丹东银行大连分行以饱满的工作激情扎实的工作作风得力的工作措施深耕滨城与这座城市结下了不解之缘2011-2021 2021年是建党100周年“十四五”规划的开局之年也是大连分行成立10周年站在新的起点昂首踏上新征程开创发展新局面 丹东银行大连分行十年风雨兼程初心不改，砥砺践行丹东银行大连分行十年春华秋实根植大连，心系城市丹东银行大连分行十年风华正茂谋划新篇，扬帆起航新十年 行更远 十年砺金 丹心依旧 过去的十年，是大连分行砥砺前行的十年过去的十年，是大连分行在大连金融领域崭露头角的十年过去的十年，大连分行稳中求变，积极创新而不变的是那一片赤诚的初心 十周年行庆主题As far as I can 备选主题 拾级而上 一路同行 同心同行 共赴韶华 十载匠心 美丽丹行十周年行庆备选主题As far as I can 2021第一部分十周年形象设计品牌文化展示 As far as I can20211徽标方案《十载丹心》在地文化 | 品牌属性 | 元素符号 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can20212徽标方案《有凤来仪》属地文化 | 品牌属性 | 元素符号 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can20213徽标方案《玉猪龙》文化溯源 | 借物喻意 | 元素图腾 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can20214徽标方案《如意祥云》吉祥寓意 | 品牌属性 | 元素图腾 As far as I can2021徽标设计之丹东银行10周年LOGO设计-4 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can20215徽标方案《书写十年》民族文化 | 品牌元素 | 符号图腾 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can20216徽标方案《鼎力十载》价值理念 | 品牌属性 | 元素符号 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can20211画册方案《十载丹心，大爱连行》画册设计As far as I can As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can20212画册方案《十载星火，一脉相承》画册设计As far as I can As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021 As far as I can20213画册方案《以赤子丹心 与时代共进》画册设计As far as I can As far as I can2021 As far as I can2021 As far as I can2021 As far as I can2021第一部分，形象篇丹东银行大连分行概况介绍资料形式：文字、照片丹东银行大连分行发展历程：截取十年具有纪念意义的大事件例如：丹东银行大连分行沿革梗概：各个时期的重要发展举措丹东银行大连分行领导班子 第二部分，经营篇丹东银行大连分行各级机构：由丹东银行大连分行到下设网点风采展示丹东银行大连分行治理总览：运作机制，多元化建设等等举措丹东银行大连分行对于企业发展战略、企业愿景的贯彻实施等 第三部分，环境篇丹东银行大连分行优秀网点展示办公环境展示其他相关环境展示 第四部分，业务篇丹东银行大连分行各条线业务概述重点业务/新业务展示第五部分，服务篇服务理念介绍各个服务场景展示 第六部分，文化篇企业文化阐述员工内部活动，团队建设，理论学习等党建工作等 第七部分，责任篇对城市建设的贡献积极参与公益活动其他社会责任展示 第八部分，人才篇人才梯队建设奖惩机制完善明星员工风采员工福利关怀 第九部分，成绩篇丹东银行大连分行各个发展阶段取得的突破性的成绩展示 第十部分，荣誉篇丹东银行大连分行所获得荣誉展示 画册内容规划As far as I can 2021第二部分十周年品牌文化包装品牌文化展示 As far as I can2021网点包装As far as I can As far as I can2021As far as I can 2021第三部分十周年影视片宣传片-微电影-短视频 10年品宣视频定制As far as I can As far as I can2021十周年特别定制 以丹东银行的人物、岗位、事迹为拍摄原型展示丹东银行人的职业精神风貌为十周年献礼演绎人员：银行员工十周年微电影拍摄As far as I can As far as I can2021十周年祝福视频As far as I can祝福视频 总行、其他城市行大连分行客户大连分行员工、团队为大连分行10周年祝福剪辑录制剪辑，视频平台发布 2021第四部分十周年庆典系列活动庆典活动-文化活动-公益活动 10载城市深耕品牌落地1份初心不改的坚守1次与城市的深情互动400人共赴光荣与梦想 一次与城市的深度沟通，一次与员工的深情互动有情感的丹东银行大连分行懂得每一份努力都值得被认知对待值此10周年，以文化为内核 于内，延伸成长，于外，延伸信赖 品牌发声 | 文化深耕品牌城市发声，企业文化积聚，为更好未来而来 城市情怀 | 文化纽带 | 耕读价值 | 践行美好 与大连，共生长迈向卓越的大连与丹东银行，每一步，都是美好新篇 01十周年庆典活动As far as I can场地推荐活动流程关键环节说明执行细节 As far as I can2021活动要素 Contents活动时间：2021年5月31日 13:30-16:00活动地点：大连希尔顿酒店（中山区港浦路1号）活动内容：10年历程回顾、优秀表彰、文艺汇演参与人群：丹东银行总行领导、大连分行领导及员工活动规模：约400人 As far as I can2021大连分行10年表彰大会大连分行10年回顾总结大连分行10年文艺汇演2011-2021 10年历程回顾、总结、展望为荣耀加冕发现每个奖项背后的故事员工个人/团队才艺展示共襄盛举核心内容构成As far as I can As far as I can202110年来路功勋礼赞映见未来「温故」「加冕」「致新」10年发展历程 温故致新 映见未来光荣铭迹鎏金岁月扬帆起航内容篇章主题As far as I can As far as I can202130min 签到仪式 场内暖场视频播放，领导及贵宾休息室等候—— 第一篇章：拾阅 温故·10年发展历程 ——2min 倒计时+开场灯光音画秀6min 开场视频4min 开场节目3min 主持人致辞开场5min 领导致辞A5min 领导致辞B—— 第二篇章：拾悦 加冕·10载功勋礼赞 ——2min 篇章视频60min 文艺汇演、表彰环节（两个文艺节目，一轮表彰）—— 第三篇章：拾越 致新·10载映见未来 ——2min 篇章视频10min 庆典仪式5min 他行领导致辞祝福-视频5min 尾声节目：员工合唱5min 庆典礼成，合影留念 活动总时长：120分钟建议节目：8-10个节目建议奖项：8-10组庆典流程设计As far as I can 签到环节形式丹东银行大连分行10周年 签到形式-拾级来路As far as I can 流程环节说明丹东银行大连分行10周年 As far as I can2021开场灯光音画秀As far as I can As far as I can202110年回顾影视片As far as I can As far as I can2021开场节目-定制As far as I can As far as I can2021 拾级朗读者颁奖典礼阅平凡·阅感动 As far as I can2021表彰颁奖典礼As far as I can As far as I can2021重点奖项表彰影视片As far as I can As far as I can2021表彰奖杯推荐荣誉与价值感呈现业绩奖项奖杯推荐功勋奖项奖杯推荐荐人文责任奖项推荐表彰奖杯推荐As far as I can As far as I can2021Ø忠诚卫士奖Ø精英贡献奖Ø突出贡献奖Ø杰出贡献奖Ø忠诚员工奖Ø卓越贡献奖Ø青春贡献奖Ø同心同行奖Ø领军人物奖Ø功勋人物奖根据企业