竞品分析方法大全

竞品分析详细解读 16种竞品分析方法+50多维度竞品方法论 目录 一、竞品分析详解——深刻理解竞品分析.............................................................................4 1.竞品分析的定义...................................................................................................................42.竞品分析的理论基础——比较研究法...............................................................................53.竞品的选择范围...................................................................................................................64.竞品分析的几大维度...........................................................................................................65.竞品分析的10个准则...........................................................................................................76.竞品分析的2个内容.............................................................................................................87.竞品分析的4个阶段...........................................................................................................98.竞品分析的度是什么?.......................................................................................................10 1.竞品的3个类别...................................................................................................................112.为什么做竞品分析...............................................................................................................113.竞品分析的7个维度.........................................................................................................12（1）增长......................................................................................................................12（2）规模......................................................................................................................12（3）融资......................................................................................................................13（4）烧钱率..................................................................................................................13 （5）用户评价..............................................................................................................13（6）营销策略..............................................................................................................14（7）企业愿景..............................................................................................................154.竞品分析的六大步骤.........................................................................................................16（1）明确目的：你为什么要做竞品分析..................................................................16（2）认知阶段：用户知道产品的阶段......................................................................16（3）考虑阶段：用户是如何了解竞品的..................................................................17（4）决策阶段：用户是如何决定购买竞品的。........................................................18（5）使用阶段：用户如何使用竞品............................................................................19（6）整体优劣分析和建议阶段：竞品分析报告的结论............................................19 三、竞品分析详细方法论：7个视角，50+维度.....................................................................20 1.七个分析目的.....................................................................................................................232.五个分析对象.......................................................................................................................232.七个分析角度.....................................................................................................................243.1从上帝视角看市场....................................................................................................243.1.1产业分析.........................................................................................................243.1.2.行业分析.........................................................................................................253.1.3.市场分析.........................................................................................................263.2.从市场角度看用户....................................................................................................291）分析对象............................................................................................................292）分析目的............................................................................................................303）分析范围............................................................................................................304）分析方法............................................................................................................305）分析维度............................................................................................................306）分析产出............................................................................................................313.3.用研发角度看产品....................................................................................................311）产品定位............................................................................................................312）产品定义......................................................................................