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The report "Advertising in 2030: Expert predictions on the future of advertising" by Essence, part of GroupM, explores the potential evolution of marketing and advertising in the next decade. The report highlights the importance of data and personalization, the role of content, creativity, and media, and the impact of society, AI, and the future of work on advertising. The report also touches on the future of commerce and payments, as well as public policy and regulation. The authors of the report are Kate Scott-Dawkins, Senior Director, Thought Leadership and Innovation, Belinda Sumali, Senior Designer, Vivienne Ngo, Designer, Oona Gleeson, Junior Designer, and Mark Syal, Chief Product Officer, EMEAE.
