2022年第二季度游客洞察报告

Enthusiasm forTrayel EnduresIn our last quarterly report, we highlighted rising travel intent and opportunitiesto rebuild. while we saw rising inflation and prices, and continued operationaland staffing challenges throughout the travel industry, people are finding waysto travel and in many cases, are going further afield.During Q2, we saw more than 50% year-over-year increase in traveler demandglobally for long-haul flights. This trend, along with quarter-over-quarter sharegrowth in the 61- to-90day search window and higher hotel average daily rates,are just a few of the factors pointing to what we hope will be a strong second halfof 2022. The sustained enthusiasm for travel further underscores the importance ofmaking travel more accessible to all and creating the best traveler experience.This report highlights thne latest quarterly traveler insights, gathered from morethan 7o petabytes of exclusive Expedia Group first-party data and customresearch to help our partners and the industry rebuild and capture travelerdemand. Connect with us any time on ways we can support your marketingstrategy, and subscribe to our blog for more traveler marketing trends.JENNIFERAndreGlobal Vice PresidentExperlla Group Mediα Solutlons 2022/Q2SnapshotTravelSearchesHold SteadyFollowing a 25% quarter-over-quartersurge in searches globally betweenQ4 2021 and Q1 2022 across the ExpediaGroup branded sites, search volumesheld steady in Q2, indicating sustainedinterest and enthusiasm to travel.APAC saw strong double-digit growthbetween Q1 and Q2, followed by EMEASearchWindowsStill ShorterTravelers are still largely looking at trips inthe near term, as share of searches in the0- to 90day window increased morethan 5% globally, and searches in the61- to 90day window saw the largestquarter-over-quarter lift at 15%.SUo)n(os 0(peW w,dno1) D(padxg 2022/Q2SnapshotLong-HaulDestinations ReturningMajor cities and beach destinationsaround the world remained popular withtravelers in Q2. On the global top 10 list ofbooked destinations in Q2, London tookthe No. 3 spot, and made the top 10 listof booked destinations by travelers acrossall regions. Paris entered the global top10 list of booked destinations at No. 7, aswell the top 10 booked destinations list bytravelers from APAC, EMEA, and LATAM.DemandStaysStrongDespite Rising CostsQ2 continued the momentum from Q1with strong growth, with lodging bookingsat the highest in Expedia Group history.A prior-year comparison shows total grossbookings were up by double-digits, as traveldemand further improved.Expediα GroupTNdc Soluhon 2022/Q2SnapshotGrowingInterestinInclusiveTrgvePeople around the world are increasinglyseeking ways to have more meaningfuland conscientious travel experiences,and looking for inclusive and accessibletourism. According to our recentInclusive Travel Insights Report, 7 in 10consumers would choose a destination,lodging, or transportation option that ismore inclusive of all types of travelers,even if it's more expensive. 2022 I Q2 Deep DiveTravelSearchesHold SteadyFollowing a 25% quarter-over-quarter surge in searches globallybetween Q4 2021 and Q1 2022,global search volume held steadyin Q2 2022, indicating sustainedinterest and enthusiasm to travel.APAC saw strong double-digitgrowth between Q1 and Q2, witha 30% increase in searches fromthe region, followed by EMEA (10%)GlobalSearchTrendsWeek-over-week global searchvolume fluctuated throughoutQ2, with the strongest gainsduring the week of June 6. Week-over-week searches globallyincreased 10% following the June10 announcement that the U.S.would no longer require COVID-19Q2|2022Destinalions Super-Regions I Wow Search % ChangeNORAMAPACEMEALATAMAug-21Oct-21DoC-21Feb-22Apr-22un-22uo|n(os o(peW wdno1 p(padvg -2022 I Q2 Deep Dive-Regionally, EMEA and NORAM scwwindow increased double digitsthe strongest growth in the O- to 90dayquarter-over-quarter, Regionalsearch window during Q2, at 10% (EMEA)instabilifty in EMEA may haveand 5% (NORAM), driven in part by theplayed a role in the searchsoring and summer travel season in thewindow share shift, therebyNorthern Hemisphere. In other regions,influencing travelers’ desire tothe 61- to 180-day search window sawplan for nearer-term travelstrong gains qucrter-over-quarter, withdomestic and international.30% growth in APAC and 20% growthin LATAM.International SearchwindowThe continued easing ofDomestic Search Windowtravel restrictions and testingIn Q2, the majority of global domesticrequirements contributed to asearches fell within the 0- to 30daydouble-digit quarter-over-quarterwindow, while the share of searches inlift in international searchesthe 91- to 180+ day window decreasedglobally in the 0- to 90dayquarter-over-quarter. EMEA saw window, with the strongest growthdecrease in domestic searches inin the 61- to 90day window.the 91+ day window, while the share ofThis indicates that even thoughdomestic searches in the 0- to 90caytravelers are reverting to planningfor the near term, they are stillco