塑造2021年电子商务时装业的10大趋势

10TrendsStyling2021'sEcommerceFashionIndustry:Growth+DatainOnlineApparel&AccessoriesMarketFashion is constantly evolving.Seasons change.Tastes transform.Fads come and go.Ruled by subjectivity, risk weaves itself into the fashion industry . blessing onemoment. Cursing the next.And it's not just a matter of style.The ways fashion brands operate are constantly evolving too.Newthe looming shadow of profitability all make agility paramountFor ecommerce, COviD-19 thrust five-to-ten years of online growth into thelast six months. 2It's also overturned traditional loyalties and given birth to a new wave ofdirect-to-consumerwinners.Threadingtheneedlecallsforbalance,aclear-eyedunderstandingofthedataandtrendsshapingthestateofecommercefashion:1.Online Fashion's Market Size Grows to $1 Trillion by 20252. Global Expansion Continucs East, But ARPU Ruls thc West3. Vertical Data: Appcrel, Accessories, Shoes, Luxury & Eyewecr4. Divides Dccpen, the Middle Migrates, and Brancs Must Choose5. Profitability: Out of the Shacows and into the (Analytical) Light6. Ecommerce Fashion and Personalization Unite, Finally7. Multi-Channcl Mcans Immcrsion,Not Technical Complcxity8. In-Store Retail Remains & Omni-Channel Beckons9. Fashionable Predictions: Social, Loyalty & Intimacy Plus Returns10. Coronavirus and why Everything Nothing Has ChangedNote:Thisreportservesasacompendiumofthelatestresearchforonlinefashionwhile it touches upon practical examples, be sure to download its companionguide on marketing strategies from the same email this report came in. 31.OnlineFashion'sMarketSizeGrowstoS1Trillionby2025The businoss of fashion is more than big: it's the biggost of the big.With a global market value of s759.5 billion in 2021, apparel, accessories, andfootwear are the number one ccommerce sector in the world.Over the next five years, online fashion's 7.18% compounded annual growthrate will put the industry at +S1.o trillion.Fueling this growth are two factors: penetration rates as defined by 'thcshare of cactive pcrying customers- and ecommerce's share of retail fashion.Estimates project an overall increase in ecommerce penetration from46.6% this year to 60.32% by 2024. Appliod to the three major fashion segments::Apparel:+12.7%Footwcar: +11.6%Bags & Accessories: +8.5%Though moremodest, thatrepresents atotal market share liftfrom22%in2020to24%in2023. OnlineFashionIndustryMarketValueWorldwide+S1.0TS759.5B20212025RevenueintheFashionMarketApparelFootwearBags&Accessorics$1,002BSI,000BS90IB$954B$837B$75CB$769BS666B$526BS50CB$437B$25CB20182019202020212022202320242025 GlobalGrowthinEcommerceFashion:Penetration&sharePenetrationRateintheFashionMarketinporccnt(worlcwide)EcommerceApparelFaotwearBags&Accessories60.3%60%54.5%50%46.8%45.6%40.1%32.9%34.3%30%28.9%22.6%20.3%24.2%20%15.7%10%Ox201920202021202220232024ChannelshareoftheFgshionMarketinpercent (worldwide)OnlineOffline100%75%86%84%%1879%78%77%76%50%25%14%16%19%21%22%23%24%0%2017201820192020202120222023 2.GlobalExpansionContinuesEast,ButARPURulestheWestGoographically. consumption tilts heavily toward China; its $284.3B in 2020sales outpacing the next four countries combined:1. China: $284.3B2. United States: $126.5B3. United Kingdom: S32.5B4.Japan: S23.9B5. Germany:$22.5BMoving forward, China's dominance will only intensify ..GlobalRevenueintheFashionMarketUnitodKingdlom$32.5EUnitod StatesGemanyChinaJapan$126.5B$22.5B$23.9B$284.3B GlobalRevenueForecastintheFashionMarketinbillionUss（worldwide)ApparelFootwearBagskAcccssories$400B600$3O0BS200B30.3256.414373.588.B802SU201920242019202420192024ChinaUnited StatesEuropeInternational data should not be used to downplay North America andEurope's role in shaping worldwide preferences. Nor the opportunities stillemerging domestically.Globally, coronavirus hit online apparel and accessories hard.in its perccntage of total rctail salos from 26% to 37%. Individual uS consumcrsaverage revenue per user (ARPU)Thatgapisexpectedtowidensubstantiallyacrossallverticals: UsEcommerceSalesintheApparel&AccessoriesMarketRetailecommercesalesofapparel&cccessoriesreached$135.49Bin2020+8.6%19.1%36.7%Appcarel&accassoriesShare of retailShare oftotal retailecommercechange in2020ecommercein2020category sales in2020AverageRevenueperUserbyRegionBags&AccessoriesFootwearApparel2019ARPU2024ARPUseooS600$500$500S400S400S300$300$200$200$100$100USChinaEuropeUSChinaFuropeDataviaStatista&eMarketer 3.VerticalGrowth:Accessories,Apparel,shoes,Luxury&EyewearOf courso, aggrogate data can be a tricky thing. Especially during a globalpandemic.Against eMarketer's 8.9% YoY change, Statista shows slight declines in 2020versus 2019.Vertical-by-vertical examinations in the US reveal marked disparities, withluxury products and accessories (i.e., watches. jewelry. luggage, and bags)bearing the brunt of losses ..Accessories:-12.69%, Luxury:111%.Footwear:5.54%Eyewear:-4.9%:Apparel:-288%Thegoodnewsisthatcompoundedannualgrowthratesareupandtotherightforfashionatlargeaswellaseverysubcategory. RevenueintheApparelM