2022年第一季度移动应用商店报告

Ti<Tok LtcMusic&LIVETikTok - Videos,SensorTower4:32Q1 2022:Store IntelligenceSubwaySurfersData DigestGybo Games ApSCH/ExploretheQuarter'sTopApps,4.6+6No.1*****Tars (ldActionGames,Publishers,and More ExecutiveSummary:HighlightsWorldwide app downloads totaled 36.9 billionTikTok was the top app by worldwide downloadsin 1Q22, a 1.4 percent year-over-year increase.in Q1 2022, surpassing Instagram for the top spot.App Store downloads grew 2.4 percent to 8.6 billior.Tiklo< sLirpassed 3.5 billiori all-tirne down cads in Q1while Google Play cowiloacs grew 1.1 percent to2021, beccming just the fifth app to cross this28.3 billion.thresnold—and the cnly one not owned by Meta.Inflation and rising gas prices in Q1 2022 causedWordle, a word game that happened to share thea surge in demand for gas price tracking andWsame name as the viral web-based hit, was the topreward apps. Top apps in the U.S., Germany, Francc,mobile game in the U.s. Thc ga nc added the *sixand thc U.K. saw adoption grow by mcrc than :gucss" gamcplay in February anc was latcr acquirccthousanc percent in early March.by AppLovin's Lion Studios.e >07 5nar To In:. /I Rp; rrYSensorTower AboutThisData:MethodologySensor Tower's Mobile /nsights teom compiled the down/ocrd estimotesCouldyourbusinessbenefitfromprovided jin this report using the Sensor Tower Store /ntelligence platform.accesstoStoreIntelligence● Figures cited in this report reflect App Store and Google Playinsightsandthehighlyaccuratedownload estimates for January 1, 2022 through March 31, 2022.data used tobuild this report? Download estimates presented are on a per-user basis, meaning thatSeethefastestgrowingappsandonly one download per Apple or Google account is counted towardspublishersbydownloadsorrevenuethe total. Downloads of the same app by the same user to multiple devicesupdates, or re-installs of the same app by the same user are notREQUESTDEMOcounted towards the total. Android app install estimates represent downloads from the GooglePlay Store only. Sensor Tower does not provide download estimatesfor third-party Android store5.3(: >:27 5cnar T::r In:. /I ReY; :crvY.@SensorTower MarketOverview:Q12022worldwideDownloadGrowthWorldwide App Store andWorldwide App StoreWorldwice Gocgle PlayGoogle Play DownloadsDownlcadsDowrloads+1.4%4af403SensorTower403:f3.3+1.15%SensorToweraan25B25325323B36.4B36.9B20320315B53+2.4%C133C28.0B28.3B13B103COT5B 538.4B8.6B53Q1 2021Q1 2022Q12021Q12022Q1 2021Q1202236.9Billion8.6Billion28.3BillionApp Store + Goog.e Play DownloadsApp Store Downloa dlsGoogle Play Downloads: >:27 5cnsar Tny In:, /,1 2eiv: :crv:SensorTower SensorTowermeeSTop AppsTopAppsbyDownloadsinQ12022 Overall-worldwideTopAppsbyWoricwiceDowniocds App Store Guogle PlayTikTok surpassed 3.5 billion all-timedownloads in Q1 2021, becoming just theIns.agram[回fifth app (and the only one not owned by Meta)Faxebock Fto cross this threshold. No app has had moreWhatsAppdownloads than TikTok since the start ot 2018Telegram @Shopee [Meta had three of the top five apps, withSnapchatInstagram as its top app for the third straightMcscngerquarter, while Instagram's installs were down 7CapCut &percent quarter-over-quarter, it was still the app'sSpotify @sorlowesecond best tolal since at least 2014.Zoom CWhatsApp Business DMeesiioNetlx (NYouTubeTwitt-Note Regarding Download EstimatesAmazonOur estimates include orlclvide dovnloads for iPhone,Pinterest @iPad, and Coogle Play for Jan. 1 through Mar, 31, 2022. AppleSHEIN Sapps and Google pre-installed apps are excluded. VWie reportunicque installs only. Android estimates do not include thircl-Truecaller t.party stores. Figures represent aggregate installs of all appwsz50M75M100N125M150M175M200Mversions, ex: Facebook and Facebook Lite.6: >:27 5cnsar T::r In:. /I ReiY; :krvy.?SensorTower Appstore-worldwideTopAppsbyWoricwiceDowniocds iPherie iPadThe order of the top five apps has remainedTikTelk @unchanged the past three quarters. TikTokYouTute surpassed 7O million App 5tore downloads forWhatsAop?only the third time in Q1 2022, driven by 11Instagrampercent quarter-over-quarter growth in Asia.FacebockCapCut CapCut, a video editing app from TikTok'sMosisengor @publisher ByteDance, had its best quarter tosdeN a[a009date with more than 30 million downloads.Wechat @It has ranked among the top 10 App Store appsGmail Mensorloweleach of the past five quarters.TelegramZoo Gouple Chrome ONetrlix NCoogleG5potify ?Note Regarding Download EstimatesTwitter Our estimates include vorlclvide daily cownload totals forTaohariPhone and iPad for Jan. 1 through Mar. 31, 2022. Apple appsPinDuoD.oare exclud ed, We report unique installs only (one downloadSnapchatper user). Figures represent eggregate installs of all appversions, ex: Facebook and Facebook Lite.01CM20MWO40N50M60M7CM80Me: >:27 5cnsar Tn:r In:, /1 2ei; P:crvy?SensorTower GooglePlay-worldwideTopAppsbyWoricdwideDowniocd'sMeta had another great quarter on GoogleIns:agramPlay. Instagram and Facebook led its five appsFacebock Famong the top