2022年北美露营报告

XNORTH AMERICANCAMPINGREPORT2022A NEW CHAPTER INNORTHAMERICAN CAMPINGTheEighthAnnualSurveyoftheGeneralPopulationConducted by Cain Consulting Group 1 Sponsored by Kampgrounds of America, Inc Tableof ContentsKey Findings.The FutureofCamping...32Summaryof SurveyResults.Insights & Demographics .......... 44Growth in CarnpingMethodology &Glossary........... 52Who is Camping12How Campers are Camping22Camping Experiences in 202126 善resulted in many travelers changing their plans.Workers.used to the ability to work from anywheresought to maintain their newly found habit of exploring- and working - in the great outdoors. City dwellerswho had been cooped up for months on end, venturedout to connect with nearby natural spacesOver the past two years, COVID-1g has significantlyISCAMPINGimpacted travel. While much of this impact has beennegative, camping has seen a dramatic increase inLEADING THEparticipation.TRAVELSECTOR'SIn2021campingaccountedfor40%ofallleisure trips taken with more than half ofRECOVERY?travelers (53%) includingcamping in someorall oftheirtravel.The onset of the COVID-19 pandemic brought theLeisure travelers,who would otherwise stayhomeworld, and the travel industry. to a stop in 2020. Flightshave utilized camping as a preferred form of travelwere canceled, cruiseshipsremained at port ancamidstpandemicspikes.Importantly,manyareleisure travelers shifted plans. Still wanting to planindicating camping will continue to be a part of theirwith its open spaces and natural social distancing.vacations, the hunt for altlernatives began. Carnpingtravel plans in a post-pandemic worldl as we see anincrease in camping. RV usage and glampingprovided the perfect way to venture out2020 and 2021 resulted in a great deal of stress for theA.readyexperiencing annualcrowth,campingsaw anaverage North American residlent, and restrictions onincredilble rise in popularity among leisure travelerstravel - whether based on policy or personal comfortamid the COVID-1g pandemic. Campgrounds achieved- kept rmany frorn being able to travel as they had inrecord-setting occupancy, glamping boomed and RVsthe past. Camping provided an opportunity for Northbecame more popular than ever. Camping was big.Arnerican residents to seek solace in the outdoors.distancing themselves from the stressors of everyday lifeThese trends continued in 2021.with even more leisurewhile spending cuality tirne with family and friends. Thetravelerstakinatotheoutdoorsforvariousreasonspandemic pushed millians of new campers outside andThe re-emergence of different strains of COVID-1gthe pull of the outdoors continues to bring them back KEYFINDINGSRV sales and RVing, in general, are booming.Higher-income earners are becomingWith most RVers previously choosing to rent or borrowcampers. Nearly 4-in-1o campers report a householdRVs, 77% of RVers now indicate they own their rig.income of $100.00o+ - double the percentage sinceSimilarty, interest in purchasing an RV is high among201g (sg%) This household income represents anon-RV owners in the coming year (32%). Overall adivergence from the camper profile before COVID-19majority of campers (56%) are interested in some typeof RVing experience in 2022, including 47% who wouldwhich was soliclly middlle income.like to experiment with full-time RVing andl 43% whoThe "great resignation"allowed somewant to live the 'van life.campers to spend more time outdoors.Camping continues to attract a diverseOverall, 40% of campers stated they camped more in2021 after leaving or changing jobs.group of North American campers. Diversityamong camper households continues to closely mirrorThe volume of campers is affecting thethe makeup of the general population. It is worth noting.experience for some. While the incidence ofcamping has increased, 44% of campers indicated theyincrease. In 2021, 54% of new campers who had at leastone camping experience came from non-white groups.camped less in 2021 clue to overcrowding. Similarly.44% changed the way they camped due to the entry ofUrban/city dwellers are flocking tonew campers. Speaking to the overall experience, 45%say that the large number of newcomers impacted thecampgrounds and natural spaces. People whoquality of the camping experience.live in major metropolitan areas continue to increasetheir camping trips. Indicating COVID-19 as one driver ofchanging camping habits, 35% of urban campers notedthe pandemic and avoiding crowds influenced theirdecision. Economic conditions are also pushing more ofthese guests into camping. including 44% who plan toreplace a leisure trip with a camping trip in 2022.Glamping and overlanding are trending.In 2021, 36% of campers went on a glamping trip for thefirst time, and 27% took an overlanding trip (typicallyclefined as travel in an off-road vehicle, no services/amenities, self-sustaining) for the first time. This interestis expected to grow, with 50% seeking a glampingexperience and 46% wanting to try overlancling in 2022.More and more campers work during th