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2022年夏季旅游调查报告

休闲服务2022-01-17德勤上***
2022年夏季旅游调查报告

DeloitteInsightsGetting Back to Getaways2022 DeloitteSummertravelsurveyMay 2022 Table of contentsKey findings52022 Summer travel outlook6Travel products:Transportation, lodging, and activities15Health and wealth28Demographic trends33Laptop luggers41 Letter from the practiceEileen CrowleyAs Americans have adjusted their lives to mitigate transmission of COvID-19, travel has been among the mcst affected consumerion, Hospitality activitles. Delcltte has documented that effect, tracking global travel dlemand closely slnce early 2020. Our Global State of thepandemic began.Michael DaheruS Tr-attestleacthe busy summer travel season. Unfortunately, delta, omlcron, anc the contlnued successlon of varlants slowed that comeloack. ButPeter Caputovacations this summer, up from 41% in 2021,U5 HosDelnitteTrarsartiansand BisinessHealth considerations remain a part of everyday life and factor into travel decisions. But compared to 2oz1, travelers are significantlyaytcs LLless likely to stay home to avoid cOvID-1 g transmission, Their selection process—far fllghts, lodging, and other travel productsisAnthony Jacksonsignificantly lcss colorcd by health conccrns. At tnc same timc, concerns albout personal finances and hlgncr travel prices arcwhile sociery works out which pandemic-driven lifestyle changes will persist going forward, one such charge appears to point to aAnaytics LLPsizable opportunity for travel providers. workplace flexibility enables some to travel differently, fulflling work obligations on theBryan Terrymargins of their vacations. This is leacing many to take more and longer trips this summer. And distinct preferences are emergingaticn leaceamong these so-called laptop luggers.Travel's comeback continues to grow, and Deloitte is pleased to once again provide insights into the trends and preferences that willplay out across rnillions of journeys this sumier.opprig MethodologynoteA representative sample of 4,233 Americans took this survey between March 23 and March 30, 2022. Of those,Executive directorStephen RogersConsumer Industry Centerfriends and relatives, cornpleted the longest version of the survey. Please refer to source lines for clarification onDeloitte Services Lpquestions asked and sample sizesThroughout the report, readers will nctice several references to travelers longest trips or marquee summer trips.Maggie RauchTransportation, Hospitality &Research leaderBecause most travelers will take multiple trips across the season, including a mix of family visits and aciventuresServicesin new destinatiorns, it is useful to delve into the longest trip. Travel behaviors across the season, cornbined withConsumer Industry CenterDeloitte Services LPpatterns and preferences for the longest trip, provide a more comprehensive view of travel decisions andpurchase trendsUpasana NaikSenior analystTransportation, Hospitality &Consumer Industry CenterServicesDeloitte Support Services India Pvt. Ltd. Deloitte's 2022 summer Travel SurveyKey findings: Intent to travel is high. Six in 10 Americans plan to travel thisRoadtripsaredownandwillbeshorterthanlastsummer.Moresummer, with 46% staying in paid lodging (vs. with friends andthan half of travelers plan to take road trips this summer, but fewerrelatives)—a significant jump from 41% in 2021.plan to hit the road for their longest trip, compared to 2021. SavingCOviD-relatedconcernshavedeclined significantlysince2021.money is a likely motivation. Compared to flyers, crivers are muchPandemic-driven factors such as the ability to avoid crowds remainmore likely to be cutting budgets and to be traveling in groups.important in destination and lodging selection. And COVID-19 isYoungertravelers still lead theway.butAmericansage55andstill a leading reason why some are staying home, but healtholder will venture out in bigger numbers. Still, younger travelersworries play a smaller role across trip-related cecisions.navemorerobustplansTheyaremorelikelvtostayinavarietyotAmericans arewary of high airfares and roomrates,butmanywillopentheirwalletsfortheirmarqueesummertrip.Overallactivities.Private rental adoption continues togrow.Among the 20% ofmore than they did in 2019.travelers planning to stay in private rentals this summer, one in sevenInternationalsurgeisn'thereyet.Although international travelwill be using this lodging type for the first time. One-third beganhasgotten significantly more convenient over the past year.staying in rentals during the pandemic. And seven in 10 new rentaltravelers say they expect to continue staying in rentals postpandemic.Americans are not rushing to the borders just yet. About one ineight Americans plan to go abroad this summer, similar to 2021..Laptop luggers,agrowing and lucrative market, have bigplansWith COVID testing still required to reenter the United States, andand distinct preferences. One in five American travelers plan to fitcountries'requirementssubjectto change,somearelikelywaitingsome work in during their longest summer trip. This group p