Product Development

In business, having a good—or even a great—idea can only take you so far. Without the proper management and attention, ideas—and the products based on them—can quickly wither and die on the vine as pressure from competitors and changing market conditions outpace an organization’s ability to grow and adapt.That’s where Deloitte’s Product Engineering and Development practice comes in. Our expertise is to help your business succeed by assisting you with all aspects of your product strategy development and management, including development of new R&D strategies, optimization of your product portfolio, creation of your business and go-to-market strategies, and more.Product Engineering and Development 2Product Engineering and DevelopmentOur approachWe take a 360-degree approach to help you address your issues whether that be related to strategy, product lifecycle management (PLM), manufacturing execution system (MES), or the digital thread. We will help you create the optimized transformation roadmap consisting of the initiatives that will drive the quickest and greatest value to your organization. In short, we offer a comprehensive set of tools and frameworks—supported by years of hands-on, industry experience—to help your business deliver products to your customers, at a lower cost, and with greater efficiency.We assist companies through all aspects of the product development lifecycle, including:Defining R&D strategiesDefining your digital transformation roadmapDeveloping product roadmaps and strategiesAssisting in development of product and engineering transformation strategies and core product development and engineering processesSupporting development of organizational and talent acquisition strategies to help with recruitment and retention of key personnelDefining product portfolios, both in market and in development and optimizing them to maximize revenueRefining business and innovation strategiesDeloitte's Product Engineering and Development servicesDeloitte’s Product Engineering and Development approachAssessmentWe can’t help our clients to succeed until we understand the market and competitive business issues that they face. That’s why we begin each engagement by conducting a thorough assessment that allows us to:Define and scope our clients’ future visionAssess the organization’s current-state capabilitiesIdentify improvement opportunitiesDefine the future state, supported by a multi-year PLM roadmap and business caseUsing this process, we are able to leverage our unique, pre-configured and industry-tested platforms—DPLM and DMES—, processes, and applications to manage “gaps” (requirements truly needed by the company) against a proposed solution. 3Product Engineering and DevelopmentProduct lifecycle managementFrom inception to maturity and, eventually, replacement, all products have a natural lifecycle of usefulness and popularity. What was new and innovative when it was first introduced can quickly become—or become perceived to be—old and outdated in a short period of time.The reasons for this are as varied as the products on the market: the introduction of new technologies, advanced designs, and features; competition from rival manufacturers; outdated marketing campaigns. The list is extensive, which is why one of the most important aspects of maintaining and growing market share is, for many companies, to constantly innovate.Sometimes referred to as “planned obsolescence,” manufacturers know that constant innovation is the key to keeping their brands fresh and attractive to both their existing customer base and to potential new customers who are cross-shopping the competition. Companies that fail to innovate—or even update—their products to incorporate the latest technologies and trends can remain stagnant and, eventually, become left behind by more agile, and forward-thinking competitors.It’s our job to help your organization stay in front of your competitors, rather than having to catch up with them down the road.Manufacturing execution systemSimilarly, we use our Manufacturing Execution System (DMES) pre-configured solution available through a wide range of engagement options to help you tailor implementation to your organization’s needs, culture, time frame, and budget as you progress in your digital maturity. DMES focuses on seven key capabilities with prebuilt process and data integration connections to other digital product development and real-time IoT production monitoring capabilities:Establishing the digital threadTogether, these tools form the foundation of creating the digital thread that connects engineering, manufacturing, and supply chain with the rest of the business and is where most organizations are seeing the largest value in their business. Depending on our clients’ needs, we also rely on any number of proprietary accelerators or packaged services, including: •Model-based Enterprise leverages the digital model as the single source of truth throughout the value chain, allowing