ࣺ˟ږጻ˅״ᝃഽͷࡘУ့ണ᯳૾ແ᷈$//*$ᶺࣺభᶺܡ᫊ဓ˦WT˟ږጻ˅״ᝃഽࡘУ့ണ᯳ὒ࣒ڬүௐ՜ݦ૾ແ᷈ǚએᮋႋၿটᄏᄝ̂Ǜږ˟ږᏇږᔶᄸ୯ႋ࣒ܡڬ᫊ँ2017201820192020 E2021 E˟ږᄸ୯ႋ࣒ڬᝃഽᡞӁ᫊ဓܡ࣒ڬᝃഽᶶ̫Гᶷ3661400283.0%210.0%43881050019950142.0%90.0%૾ແ᷈F.BSLFUFSᶺࣺభᆉᝅᮨǔᎲǔᄸ୯ᄒႁ࣒ڬүௐᆉᝅᮨᎲፗྵᎲፗᄸ୯̫̫̫ႁᝃഽ᫊ဓܡ+10.2%+12.9%+10.2% 抖音兴趣电商全新开启,快速实现跨越发展抖音抢新年货节总成交额208亿2021.01抖音55潮购季累计订单量23483万2021.05抖音818新潮好物节订单量较去年增长5倍2021.08字节跳动成立电商业务部,并发布「抖音电商」品牌,上线抖店APP版2020.6抖音奇妙好物节总成交额破80亿,首个平台大促圆满成功2020.8抖音电商召开首次线上商家大会2020.9抖店罗盘上线,支持生态伙伴经营决策2020.10抖音宠粉节总成交额187亿2020.11首届「抖音电商生态大会」成功举办巨量千川全量上线2021.04倍+50抖音电商一年快速成长2021年1月 vs 2020年1月抖音电商开启电商消费新生态抖音电商开启电商消费新生态抖音电商超6亿日活用户商品&内容连接兴趣电商的生意逻辑海量的用户需求兴趣电商个性化兴趣匹配抖音电商定位“兴趣电商”个性化兴趣匹配连接商品内容与潜在用户 '"$5݀چፋᗁᆆᬄࠌဠၿਛ᫊கܡ᫊એᮋႋᄒܡ᫊᥇ᣬ௯̬ˮ᷍ࠚᄒፀፃᑧүݨͽӤᦩ᷍ၿਛ᷍ࡕએᮋႋ࣓ڢͽݨႋᤂ̩௯ၿਛፋᗁ˟ˈՃᎭᄒү᧢ႋᤂ̩௯ၿਛፋᗁᄒ˟฿ᆢಗએᮋႋ'"$5ፋᗁᆆᬄTop KOLW݀ᦒ݈04Campaignᗁᩡҷ03Allianceᤂ̩ᆆᬄ02Fieldᒵ୯ࠚ01־ᩡԯᩡፋᗁ͇зࠜ˦˟ॿᄒႋፋᗁ౾౦ සᤂ̩ၿਛፋὠႁзࠜնऻႁὒˉየ˕ᄹ᫊ͯᣉә̫ ʿԸጢଖᕣᝅᮨఠИᡜᤇʿฬԯලࣤ᠖ᝅᮨᖕᡊʿڬᄸ୯ܡየ˕᧢ʿڬᄸ୯̜᮱ᆩӪ˂የ˕᠐ခ(.7!៸៸@#BCF!ሶө߿ݬ݃ख़ᙎ!!ᖗᖗఱᯗႋᏰ͇᷈зࠜ˦ޅᶺᐙየ˕˰᭒ᶺरձႋ˰ ૾ແ᷈એᮋႋ&ࣅ᧢ኳᶺࣺ̫330w+60w+ఠИཊᡊЪดየ˕ᣉә85%ᄐ˂ᄸ୯Ǡࣹڱየ˕᠐ခ(.7Ӽඓǡස̄ᄒכ̄ᄒכසසසසසඐ݁మ݀᧢ႁ˧ҷឤăכ̄ᄒĄᶺăසĄየ˕̜94%ස̄ᄒכ̄ᄒכසએᮋႋҁᏰǠభڱԯ࣓ᝅᮨǡࣺభ൫ࣺభ൫ࣺభ̫એᮋᡬႁᆩ̫ࠜз ࣤ᠖̩Ꮞᝃഽ፦݀ࣤ᠖̜ᝃഽሿ൮ପӬ2020.072020.082020.092020.102020.112020.122021.012021.022021.032021.042021.052021.062021.072020.072020.082020.092020.102020.112020.122021.012021.022021.032021.042021.052021.06ࣺభࣺభႋҁᏰᡞӁࣺభࣺభႋҁᏰࣤ᠖(.7ᡞӁదܻ̩ݘᡖુὒڢએᮋႋᅆࠌᖕᄦӪ˂ᄸ୯˧୯ܡ᫊૾ແ᷈એᮋႋࣅ᧢ኳᶺ൫ࣺభ૾ແ᷈એᮋႋࣅ᧢ኳᶺࣺభࣺభ૾ແ᷈એᮋႋࣅ᧢ኳᶺࣺభࣺభώభ(.7ᆩᄐ˂ႋᤂ̩௯ԥࣺసᄒ8574+ᄐ˂ᄸ୯˧୯ܡ᫊598+%%ࣺభඓܡ᫊ဓ+84%ࣺభඓܡ᫊ဓ ૹʿሠᢾ͓ὒरԻʿྦྷک݁ǚʿᅓᅆͪǛᏰǔǚ˟ږနٰࣺ᧥Ǜᎌފ͠ֈᶺሡఇနٰཊᶺᤋ ̃భࣤ᠖X ̸ࠚԳ˦ࣤ᠖ᡜXᄒᤂ̸̩᛬݈൩੬Գ˦ӵڬࣤ᠖ᡜXᄒᤂ̩˧̩әᢾએᮋăݣྡྷĄᶺѴ̢࣪൜˵ᄒࠚङ৹ఈᝅᮨ எᖕᄐ˂የ˕ئྞᶺπүࣹՄ݀ΰᶺӵڬࣤ᠖X̸˧̩Գ˦ӵڬࣤ᠖ᡜXᄒᤂ̩పፋᄒभኛࣂሶࣖᶺڢએᮋҁమᡢᄒң৹ඈߝᏳᡔጢᶺࣺభࣤ᠖̜᮱X ̸ඈߝ੬ࣂሶࣖԳ˦ࣤ᠖ᡜXᄒᤂ̩ऀڊǔቐୌᶺݫѴ̢Ꮗݭࠋั݁ᳶϬ៉ᄒᮻಳᶺնऻ݀᧢የ˕ᶺܻ൛ᕮᖕએᮋࣤ᠖ണണ᯳ᶺదమӵڬᄸ୯Ҳᆩ̫ᄒᡜጧڬ̸݀ݭࠋԳ˦ӵڬࣤ᠖ᡜᆩ̫ᄒᤂ̸̩ކԳ˦ӵڬࣤ᠖ᡜXᄒᤂ̩᛬݈ե൩੬ᶺ࠺ᆉᝅᮨǔᄸ୯ˉᮋ˵ࣄݴፏՔᶺઽమ̈దँᄒᓊՄᶺ࠺ཟྞԳ̋˒ᶺӵڬᄸ୯᰼ᤂXކԳᢾܚᄸ୯ࣤ᠖ᤂ̩ᶺ࣪ᄸ୯ᮆږКሸए͑݀ྩᏇݫ̟־ᶺТᰇ ̃భӵڬᩡ᧢ᆩӪ˂!ࣖγᡜየ˕᧢X ᓰש!የ˕᧢X !༅ྡྷѾஜଇየ˕᧢X !࠽ז൜˵ܻየ˕᧢X !եւեւМየ˕᧢X !$ކ᠀ിየ˕᧢X ૹʿሠુὒरձ̩ၿᄒ॥ᤵຏт̟־ࣤ᠖݀ຏܳᄒՙбᚌ̩ᶺԜ௯ᤦ͘с̩ᶺ᭭એᮋᄸ୯Ӷᚌᚙ֟т̟־ᶺࣺᄸ୯ࣤ᠖(.7X ᭬ᥔனәͤઆᤸᤇጔᆓܰᄒҌఇԫ˟ږӪࣺᕘனәᶺᤠ੬ᓰ̩ᄒஔ̋ᶺኌʿ൛ᄸ୯ᩡ״᮱ᤂX ᶺᄸ୯ʿ ̃భᩡ״᮱ᡜᤇXᑺᒹࠥ൯݉ҚШၿটᕘᄒʿᏎࣺᣘᕘ̩ᶺႁՔᇳഽसᶺࣤᮟॏکᕘтᑺᒹࠥЫ́ᶺ࣋˦ఽک́Ыᄒಗ̟˒ᶺࣤ᠖˒፣XஜᐺХᄦಫ᫊ᶺ̌өࣺຏᏸஜᐺ̋˒ᶺஜ̂ᐺ̩ᶺᤸᤇᄸ୯ХᄦྞॿӭᯈᶺΖॲదܻӥᄒ႙߾АተԲҊЪด֟ЪྞᶺࣧҸට״Ӷт̟־ᶺࣺᄸ୯ࣤ᠖˂ᶺ࠺ᦒѴ֟ၿᄒӭᯈ߮̈؛ᶺஐڏಫנ҆Ԯ႙́Ꮽࣖڈ́ҁ˒ஒळᄐ˂ࣺᘩ࠶ຬࣂ߆Ҋچࢾᬉڽᶺႁᄸ୯ࣤᮟॏکᘱටᒹࠥᶺᖕॲچࢾᬉڽࣺगਞҷ̩ྵᶺࣺએᮋᩡ״Xᶺ˦ॏکனᛀՔԯࡡϪѫር᠐ခ˒ࡋݡ੬ࣂᓰᎌፃӞ̩ᶺͤઆͤፚᘶᎌࣂᓰᶺ̟־ຏԲႁئྞᶺࣻࣧંࣤҷࠥဠЩࠌ˒ᶺࡋݡݬङࠚ˅ᄐᶺࣺసᩡ״᮱ᤂX!݀᧟ᄒሤᚙየ˕᧢X ပߝ߯ᄒܳຏ݀!የ˕᧢X ޤᬉކކፎْ!የ˕᧢X Ճݡ݂̀ޒФ!የ˕᧢X !൯݉ҚШၿটᕘየ˕᧢X זז࠽ᨩ̩!የ˕᧢X ૹʿሠလชὒ̸ăзࠜҁĄᡔ՜ăᒵ˧ҁ˒Ą૾ແ᷈એᮋႋࣅ᧢ኳᶺႋࣤ᠖ᏰພᤱဓՒዥ۔ᄒᏰ˟ࣤ᠖ᏰᄒඓΛᶺ֏స˦൫ࣺభˈዥ۔ᄒᤂ̩ᦘरޅႋࣤ᠖ࡃNO.01ᏇᯄNO.02ොᣄNO.03ሡઇNO.04᠑ፋNO.05னәஜᐺNO.06ܹNO.07ҷྵNO.08ͼᐺNO.09ญၿNO.10˄тNO.11ҁਛNO.12ң৹NO.13˵ީNO.14ᛩNO.15੮ᓰNO.16ႋࣤ᠖ᏰພᤱဓᄒᏰዥ۔80%69%67%66 %66%64%ࡃᤂ̩रձࣤ᠖ ̂ڗඏLBQQBLJET௯ተᜑᤊҷ־ࡃྩᶺ੬!˧̩ပᔒᶺӵ7.(ڬϡቒᆩ800w+,BQQBLJETi!ပᔒ˧̩߿҆ᄒбޘႝϬᢾᤂ̩ᄒбၿ˰ᥓ໕ᛲμϬᤊҷᗁб־ྩᶺˉϬᢾᤂ̩!ႊ᯽ϬᢾՔᶺុྺШॼᛲҖˌڬᩡ᮱X ុྺШॼi!ႊ᯽Ϭᢾዽᔶᦘڢႁᄒሀٰ$ᆒᑧឮᮋ̩֟ࣂᑧХՋᶺˉ݈ᦒᤂ̩!ѾՔᶺோˆថЯኀӵڬబ᰼XᶺጕᝨՔࣤ᠖ᩡ״᮱ᡜXѾ!ᯃi݀ሡ༅฿ႌၿᄒᏇݫଖᕣమྺᝁ־ݫә࠳ྩᶺˉ־᠖ږݫᏇᄒ!݃݃ЗၿՔӵڬࣤ᠖ᩡ᮱Xੈࣹi݃݃!ЗၿݫᏇᆄ־ྩڢᤂ̩Ҹүˆҁᩡ״ጪॐᄐԳ࠽ၿᄒ๚ຄܚ ̆݀ܚႋࠚᶺՔң৹ҁᤂ̩!ИИᶺڢУ့ࠆᝫចμሸ̺ᄸ୯ᶺᩡ᮱ᆩ̫JOUJNF๚ܹோᓕएศᆒ݈๚ܹோᓕएi!ИИݡࡃᄒ༅฿ુఱᯗ᭷Ӓด᧠־ྩ־᠗֟ࡃ༅฿ᄒᄝЮ־ྩ'*0/ᖯ߿ݽᶺˉӒᜃሠᕡᤂ̩!ౘԯԯຏगՔᶺ̸̟־ᆙԯታरޅЩҁᶺబፄࠁӵڬXᶺԭᆩᤂ̩־֟ྩᄒӵڬబ᰼ԓՆॐ'*0/ᖯݽ߿i!ౘԯԯݭࠋᄒᯄଖᕣᯄ᰼ታᯄ־ྩᶺˉ̩ඩݭࠋ˧୯!ీၩၩՔᶺᤂ̩᠕Պˌڬᩡ״᮱XᶺՔᄸ୯ᩡ״᮱ጕᝨᡜᤇXᶺ੬ଖँᄐཟӶ־ᓪ־ᩜߝi!ీၩၩ ᩱ־ྩ੬ᤂ̩Щѫڜǔᐙүѫᥓ ᝫбʿ݈ྮ×@Ѿᔒॖͼᇲ͉ ᄦᏇ໕×@ররྞීڛ ࣿࡻ × @ࣤޘᄒ࠽ၡ PMPM ×@ୌୌᬬί݃ݬ wonderlab× @ܶᭋᯄ־ᯕரࠈͷ˦ଔྴ֟ڬᠨᏰᄒ̆˒־ྩᶺ፦Քܻዥ۔ᤂ̩ࣆ־ڕྩᝫᆄᶺభˉᤂ̩!Ѿᔒॖͼᇲ͉Քᶺ݁ࣤ᠖ᩡ᮱ᤂX້ແ̟کᄒ߿ॿ˰ᯄ־ᯕர־ྩ˧ᗁࣺᣘәࠚຕәǔࡘࠚǔఱᜑǔᏇᯄኖ፴Ք־ዥ־ᩡ״ᶺˉᤂ̩!ሠᕡ˓᫊స಼ࣺՔᶺˌڬᩡ᮱ϡ8 әฬઘˌด᭯ரҁˉͼਞᓆᤨᄒተᜑ־ྩᶺڢએᮋर߫߮ˌڬ੬ඏᤂ̩!ࣤޘᄒ࠽ၡᶺӵڬࣤ᠖(.7ቒᆩX ௌጆᘡᕻጆᩱ־ྩᶺ͇᰼᮰ϡǔࣺᣘਞᄒӒᜑঔᡍॲᠨᏰᄒئྞᶺˉᤂ̩!ররྞීڛՔᶺӵౖᆉᝅᮨᩡ᧢ᤋXᶺᩡ᮱XඏУࠚ̩Щ̢ᄒ־᠗ၿ˟࠽ږరԬᄒၿस PWUుྵ݀Ꮗ× @ሠᕡ˓ăϬझௌጆࡃĄᯄ־ᯕர˧ੲႁሡ߮টगጒᓰిˉᏇᄒࣺᣘᗁб־ྩᶺˉᤂ̩!ܶᭋڢએᮋरՔᶺᩡ᮱ᤂXݫᏇᩱږ᠖ઘᐱ־ྩᶺྐྵ੬ᤂ̩!ୌୌᬬίݬ݃ᶺᄸ୯ᩡ᮱ᤂX ༅฿ݡᄒઘᐱͼᰖμᢾᄒϬझࠣᆒ ӵ־Ӷ᭒࠾ܻᤂ̩ᄒү᧢ὥʿᡙͼᰖዽᒹၿ ̃ᤂ̩̊ᄹࣤ᠖ᬉᥓ݃දዽฬ෧ݛᜑࣺӵ7.(־˂ ࣤ᠖ᤂ̩ ̩X የ˕ࣤ᠖ᤂ̩ӼඓXየ˕ࣤ᠖ᤂ̩Ӽඓ60%40%̩̩ᦘమᎲጢᯄ˂ᤂ̩̊ᄹࣤ᠖X የ˕ࣤ᠖ᤂ̩ӼඓXየ˕ࣤ᠖ᤂ̩Ӽඓࣺӵ7.(־˂ ࣤ᠖ᤂ̩8 ̩59%41%ᕺᑩྦྷᘡྦྷࡼՑݦፔඐ ̩̃Ϭझ֓ઘ˂ᤂ̩̊ᄹࣤ᠖ࣺӵ7.(־̫ ࣤ᠖ᤂ̩8 ̩X የ˕ࣤ᠖ᤂ̩ӼඓXየ˕ࣤ᠖ᤂ̩Ӽඓ40%60%ុྺШॼܻ፭፭ၿྦྷႋҁᏰᆆᬄसԯүࣤҷదܻᄒហၿએJOണ־WT᭬˅ണ־˅ണࣹڱࣤ᠖ᤂ̩᧢૾ແ᷈એᮋႋࣅ᧢ኳᶺᶺએJOണ૾ᒵǚએᮋႋăએJOണĄᡞӁะࠫઙտǛ ̃ࣤ᠖ᤂ̩501.(7־ࣹڱࣤ᠖ᤂ̩᧢ ̃־501.(7־ࣤ᠖ᤂ̩̩־˅ണ74־˅ണώ3ࣹڱࣤ᠖ᤂ̩ એᮋႋ501.(7־˅ጻ݁зˈየ˕ጧ҇ᄒ˧୯᠐ခᄒ־ᩡ᧢͓᮱ᡞӁᤂ̩ፀՔેࠌဠᑧү̑ᛲǔࣤ᠖ପக૾ແ᷈એᮋႋࣅ᧢ኳᶺ0݁˅ጻ־ኀఽႋᑰ੬ృᏇࠜઘᐱआ˅ႁ־ዥ־Ιݟ݈ᦒᤂ̩᠐ခЗԯᩡ᧢ᶺ᫊۔ᤂ̩ࣤՙԯ᫊సᩡ᧢ˈᛩ˒־ࣤ᠖˧୯ᄒᦩᎾኞႝˈ100w+የ˕˧୯Ӽඓద᰼ᄒᛩ˒10-100wየ˕˧୯Ӽඓద᰼ᄒᛩ˒10w-የ˕˧୯Ӽඓద᰼ᄒᛩ˒ၿᱭᯕரьោተተᜑေࠋனလࣹႋᑰႋလ־ᯗࡃᗁбμϬ־̌੬зᛰᜇ̂ڗොᣄႁ־࣓ᓰࠚࡘႌᜑ᭷ݡݫख़ᜑݡዀӒ־ᇲᱭᔑႁࠚࡘ ̩̃ઘ္ᯄں౯ዶዣ᭯ຕลࡘࠚ־͑ඓ