评估youtube在美国的经济、社会和文化效益（英文）

OXFORDECONOMICSFROMOPPORTUNITYTO IMPACTASSESSINGTHEECONOMICSOCIETALANDCULTURALBENEFITSOFYOUTUBEINTHEUSYoutube Every day. YouTube helps people learn new skills, startbusinesses, create jobs, and enrich their lives. This studyOURMETHODOLOGYby Oxford Economics assesses the full economic, societalOxford Economics' economic modeling used surveyand cultural impacts of the world's most popular video-results and published data to estimate the contributionhosting website in the Us, combining sophisticated surveyof YouTube to headline economic metrics such as GDptechniques and economic mocdeling.and cmployment. We also devcloped cconomic mocelsAround one billion hours of YouTube videos are watchedto estimate the value that consumers place on YouTubeevery day across world. In the US, these views generateIn all, we undertook four enonymised surveys comprisingsubstantial revenues for YouTube creators and other14,000 US-based users, 7.000 creators, anc mcre thanbusinesse5—which in turn support economic activity and iobs5OQ businesses, Over the following pages, we present thein their supply chains, and throughout the wider economy.results of our economic mocleling and other key findingsIn 2019, we calculate that YouTube's creative ecosystemcase studies of successful YouTube creators.contributed approximately$16 billion345,000to US GDPFTE jobs across the USOXFORDYouTubeECONOMICS THETOTALECONOMICIMPACTOFYOUTUBE'SCREATIVEECOSYSTEMREVENUESDIRECT IMPACTPAIDBYINDIRECTIMPACTNDUCEDIMPACYOUTUBEUSCONTENTUS SUPPLY CHAINUSCONSUMERCREATORSBUSINESSESBUSINESSESCreeuveccuiprert.fir csmingantreprencurs& arodaa.kan.supasrtcanS.mcr ansinaasspo proucsrouMedizwnsuelychgrskhsfromtoamusialabaMusic industryJOB5&GDPJOES&GDPOFF-PLATFORMREVENUES HELPEDBYYOUTUBECATALYTIC IMPACTTOTALECONOMICIMPACT TbAchg k.: oeet rdreoct indJ:cd Irpccts *romJOBS&GDPS pepesnuecos$16billion345.000contribution to US GDPfull-time equivalent jobs1o;lexox : rext for ;(ckxx s>OXFORD X y:2qps C000. S 12 -M sX:: 4rnoy, + 9_ 0: Sxi2va2u avsα thaiNcto: Fute.ck/de e.conom 5.s0*tr b.txrECONOMICSYouTubeoin1 ou Ibe, ma'll 1kotItal b- Inao cara frami- uesdt sades da dfesu t o' ace ti'g cn ouTut? THEHOMEOFCREATIVEENTREPRENEURSYouTube's large number of "creative cntrepreneurs" find opportunitiesBRANDONREEDand economic success in the US both on ancl off the platform.Full-tlme anlmator on YouTube South Beno, noianaBrand on Reedl has always loved drawing. As a single father, he weslooking for a way to supplement his incomeso he turned to YouTubetheir professional goals.to teach him the art of animstion. Working cn this passion projectat night, he completed his first full-length animation within a year;82%2% agree YouTube helps them export content to internationalnow his YouTube channel, Cartoon Connect, has almost 1.5 millionaudiences to which they would othenwisesubscribers. Brandon is a full-time animator on YouTube thesenot have access.clays, sustaining his family by followinghis childhood dreams.opportunities away from the platform.Bf For us, YouTube is not afoot ving costs, it's abot reachinga new audience anong customers who are onine rnost of thetirno-csppcia/iy thc youngcr pogouiafion.J5Web producer for international broadcast media companyOXFORDECONOMICSr Eomanaf:y srskc/ stters in aport cltair e. Tube adr.fs A PLACETOLEARNIn both their personel and professional lives, YouTubeKRYSTNKELLERempowers users to develop a huge range of skills andknowledge—enebling thern to save money, acguircBuslness owner Mob/le, Aabamaqualifications, and even jumpstart careers.While searching for a way to clear herscn's eczema, Krystn Keller delved intothe world of naturol soap-making onto fix a practlcal problem.YouTube. What she learned enabledher to create a nourishing soap infusedNearly 1 in 3 users report saving money orwith oatmeal. Not only did it changetlme as a benefit of uslng YouTube.her son's life by clearing up hiseczema, it changed Krystr's taoasshe began hearing from other peopleuse content from the platform in their lessons.who were looking to get her scap fortheir chilcren. The resulting business,ffAs a resuft of YouTube, our studonts'assignmontKeller Works Naturals, has seenKrystn lease a 1,5C-squarefootcompetion figures have increaseo, anc on top of thatwehave seen enhanceo'quafity of those assignments.space for a full-fledged productionIt also increasos knowiedge rotention.facilitysnd she is soon clue to takeover the 3,o0C-square-foot spaceHigh school teacher, New York Citynext door.OXFORDE C ON OMI CS DRIVING CULTUREYouTube's accessibility offers opportunities for creatorsNIA WELLMANof all demographics from all Us states by eliminatingcosts and circumventing traditional media processesSoclal organlzerThe cliversity of this creator population is mirrored byHampton, GeorgiaYouTube's highly diverse content library, which connectsWhen searching for ways to styleusers of all backgrounds with culture of all kinds. Asher own hair naturally, Nia Wellmanpeople create, share and experience