DOUYINLUXURYGRAVITATIONALDouyin LuxuryCENTERGravitational Center2023DouyinLuxury IndustrywhitePaper名巨量引擎小抖音电商今巨呈算数Deloitte LUXU4V (NEUSTVI W-ITE MAFERDOUMN LUXIU-Y GRAVITAT ONAL ELNIERLUXU-V (NEUSIPY W-(TE 2APER5110°0 -Tianbing ZHANGWenbin LIND:loitte: Asia Paxific: Ined.istry Fectp- Lisacer, Gareurme Frorurti are: Reol. Whxolesm.e: & DistrisutisnHead of Ccean Engire Business Analysis 1ee ens se uid s 6ujplo au nq, e .o, cee., e Jo s .o;ses m s,elus S70z U]te gldbral trdrc landanese, Cu erdless reicaltes d luang Crirrese csssurrter uase, wleere luxu'y ilears armI50 mi.ion users wit- e kesn interest in higsndl procucts. Aotao.y. 73%, cf Chiras luxuy crnsimsr bass active.yinereasng,y sesn ret nsre.y as soalal casrtal, bu, as 2ssets for parsonzl erjoymsnt arc lorg-term imvastmsnt. rergegss wit- Douyin, s stat'sric unnatehed by any cther plstfarm regardi-g rmarh, brard ergegeme. end corth= crarne. frent, te zcce.arated digital transformatien f Cn na s luxury marketlace ras slevatea enline platversion rats. As ws mws forward, ve sre eeger t collaoo'ste w- lrands to eff=ctive.y csmmunicate th:Ianrs nto ir dissereatle .o.udipcints along he torsumer jourr ey. L:ukirg alaad, tre fu.u'e cof ceiure advd tzy.Xuegin WANGHuang HONGvice Presicienc of Ccean Ergine Consurier Cooc's Business CenterMedia Frofessioal, AuthorIn ecent yea/s, the digit'zaticn of the global lusury marke: hss been transforns:ive, 'uncamentally alteringl co*-T-is vrhitepeper u'cerscores s cr.c a. reve.ston: Ciouvin is rot just = sccia. plstform cut a soohisticate: t=cinclo:sunsr behsvior .ichir a- increesingl.y digita. centsnt ecosys:em. Sh/--fum video, s vital co-tent m=dium, is prs-company rich in cata a*el,t cs cacailit es. In lusury marzsting. Courin sets iteel' spsrt as the mcet nefined plativmcanahle of celiverinn compre-gnsive, osciss data frr tareed brand stratesiss Fiouyin s innmative apnroar?short-vice: plstforms. is settin new stsncacs i- o-lins rsrketin eficiency through ds.s-cnv=n nsishts. ke: perseamlessly integrates b'ancli'g. marketing]. snd sales, leveraging e-cormerce tc direstly contribute to a brancl'stent patiorm, snd xlo'te, ws offer a taled aocrsc~ eahjng l,xury oranvis tc: prvcisely isenty thvir octimglcomrisn:s ettenrien fmm the incustrybusiress chanrsls and consumsr teucrpoints. This srategi algnrrent serves to solster market sustainsbility i-C-inaQing MUWice President of Dsuyin =-Commercefully merging cempslli-g cvntert that sparks sheoping intersst wih s vsll-dles gned prosuct srslf cateri-g to: vr"ti,red into Dpuyint puuoyttur, rigcro,slytestng snd validat'ng its husi-ess mcde. By utilizig e wsll-curerec mix of high-jjeliry ccntsnt, superior ssrvics.ans oficialy eutrenticetesi grocuc:s, these orends cffrrtiwly satisfy the dierrse ccngimpticn atterrs of Douvin ssr has This crestes e smvmlinxi. end te end conaumy eaperienen, frert hrend ergegrn to Teguxticnsonversin The 5y'egy hstee- lusury hrancs sn, Douvin E-commerce emon'ses a fuung lled with potsntisl DOUMNUXUAVGRANITATON.LELNILRFOREWORDIn 1972, LOJIS vUIT TON pened its first stere in imainlancl Crina at :ha [erinsul: Hotel Bejing.and Cartier' ocened the first watc : co. nter cn Nanjirg Rzac in Snarghai that the same year: Festforxarcl over three de:ades, anc China hss evolve: into a civo.el player the glolza. luxurymarket. Ccns. mers hav= dee:enecl their aocrec at or fer lusury goocls. After a cnief cl(: in 2c22.Ve exp=ct China ccntinue its leadlng rol in 202a. orooalling the rrarket te # size cf B SS0cilin. wth ar inp essive growh rate of 1e%.Chine's dig tal. Isnciscace features m, tip.e toucihipoints sncl rich ccntent ts build a unique lusury=cosysterr, Chirese consumers are l:rosdl=ning arc dive sifying their luxury s'oocing habirs. wicha roticesble shift tovarc varisus onine p.atformi, Furthemrore, Chirese consumers are groringmcre confident a'd oiscening. T-eir' motivsticn for (usury spending is incressirgly crivn l:yself-indlg=nce ad vsll-corsid=red chcicesDcuyin, thsn<s to its d sti'ctiv= cortent crest cn a*d distribution system, hss seen amo.fying theuxury i-dustry's cice within is scosystem. As a frominent centent sncl e-connsrce pls:form i-Chns, Douyin leverages its user oase, contant ocportunities. ard e-ccmmers cepalilities t:re.: brancs orecisely ident fy ta get customeri, control ey cecis or-maing toucpoints, tailorcentsnt scenarice accrdi-gh. ard establish a c.csed lop witrin he Dsurvir eceysten.In 2023, Ccean Engine, Diourin E-commerce anc Ocesn Insighes in co~jurcicn vith Delcitt:Ch'na. p,blicly relsesec its first w-itspaper cn Chi-e's luxury markst. it.sd *Douvin. LusurySraitsticnal Ce'ter - 2023 Co/rin Luxury l-dustry hte Faozr. We ain 20 provide businessesith va.ueble incustry irsights, riarketing inspi atior, end e-comnerce strategies amici thesgxistsnce of ocpo uritiss anc chsllenggs Though ar: in-dopth sxaminerien China's (uxjrymarket. a esplzreticn cf Chinese ccnsumre' Ibehevior, and ar anslysis of [cuyi-'s core st ergtrsand succsful css st