2022年消费者趋势报告

JungleScoutConsumerTrends ReportQ22022 Introduction&KeyTakeawaysIn relation to current events It tracks the types ot erosucts consumers are buy.ng, how retailstores ane stes are peromirg and whether spendirg is incressnaJungile Seout's Consurner Trends Report is s quarterly study cf1,000 L.S. cansumers thet explores how spending behraviors ard prefererces chsng over tine andThis repert focuses o1 consumer attitudes and behaviors over the second suerter IApri through Jurel of 2022 with sorme csmparizon to previous quarters. Itcxplores consumer spencing anc shcpging preterances anlire and in-store, witih key insights into row a s uggish U.S. econamy, social mecl a and brand loyalty arashaaing ratsil in 2022.clal medla content - and Internet advertlslng — Is Influenclng consumer purchases and thelr overall oplnlons of brands and products.Nearty hair (48%) ot consumers resd socisl medie comrnents te lea'n whst's being 5sid sbout s brend.42% say being %o lorwed' arcurd the (nternet by ads s a helphul reminder.while 3z% are *creeped cut* by the tsctic.slng Inflatlon Is Impacting spendlng hablts for three out of four consumers, and affordabllty Is Increasingly drlving brand and shopplng preferencesMere consJrrers 5aid :heir perscralspending decreased (32%) this @ue/ter than tPete pe ss e tnesrpers51s( speneirg merstsee [24%,ordabls rose 12% quarter-cver-quarterNearty har (48%l sa d tner favcnte brsnd’s corsistenty cver prces 5 a cuser.tsr thepongrwem :hem3iembers.Lowpraductpricingisthetopreaso shcp frerm Amazon mcre than cnce a week4S% said the new ccst of Prime membership doesnt bother tham. TableofContentsCh. 1Q2 Insights: Continued Caution / 4Ch. 3Ecommerce Report / 14Spending Rernsins Ststie Amid Record Inflstion. Online Spending snd shopping PreferencesWays to Save: Consumers Sharpen Focus on Cost, Spending. The Power of the Product Review: Venturirg Out: Shifting Lifestyles and In-Person Events• Social Media Spotlight: Preferred Purchasing Platfarms: Amazon Prlme's Popularity and Prime Day 2022 PrevlewCh. 2Trending Spending: Consumer Pulse Report / 10Cansumer Spanding and ProjectionsCh. 4About the Report / 26, Popular Products: What Consumers Are EuyingWhere People Shop: The Most Popular Stores & Online. Using the DateRetall Sites• About Jungle Scout Chapter1Q2Insights:ContinuedCautionAs the record infiatioratthestartot2022persiststheir focus on cost-cutting. This quarter, we looked inte the wsyshsrpenmnshoppers are Influenced by rising prices and the strategles they'reusing to stretch their dollarsmeans for retail, the effect of product pricing onsummet m C INSIC-TS CGNTINUF AimONSpending Remains Static Amid Record InflationU.S. ir/lelior: curtirued (o incTesse Trur trigfs teeched in Jsnusry. hitting 6.5% yesrr-cve'-yest in April, represerting tfte figfrest, such growth rsle for theconsumer price ndex since 19e2. Peired with relstively slzv: wage growth personel income grow.th was just 0.5% n March2 it's not dificult to see why theesire to save rroney is dtiving brard, product anmercepreferencesea/ et,1 u tajiea ueuj1 aa,Bap aEse e o: pue jo:oej 1ajio hue ue.j1 aiouiCornpared to the first qusrter, sn increesing nurmbe' of consurlers (77%] said theit sperding hss been impscte:d by rising inflation, /^ lerger percentage ofresponcents to cur survey said their personel spenci ng decrease: iS2%) than those who said their personal spending increased (24f). Along with mixed outiooicstrom majcr nctaicrst durirg the most racent carnlcrstarding ot :he meny tactors irauencingcansumer tranris in 7077.Depet and Lev.e/s tall us bs 2u μQuarterly changes in consumer spending since January 202155%Consumers who say their quarterly spending:50%+ Stayed the same45%DecreasedIncreased40%35%30%25%%OZ15%Q1 2021Q2 2021Q3 2021Q4 2021Q1 2022Q 2022Corsums Trursh MartQs2tE2 1 M C3 INSKTS (tTNE CAUMChanges In household Income% of consumerswhose householdincome..OQ263%O QIpesee.sulDecreisedN(AHow are these eco: indicators influencing consumers?*O Total u.S, Consumers@ Milennisls BoomersRising inflation hasINSIGHTSspendingimpscted persons79%While a similar number ofmllen nlals and boomers sayMaking tewer fun/72%73%inflation has impacted theirimpulseurchases73%spending, a significant divergencecan be seen In the ways these twoSving for a largegroups are being impacted by63%and are responding to currenteconomic conalltlons.Heusehoid inceme isunstatie52%Rely on financis!unempieyment bererfits50%Curaus TrTth Rt Q2t22 1 I Q INSICiHTS COMTINIIFI CM/TIONWaystoSave:ConsumersSharpenFocusonCostandSpendingSsving Iuney ttrougt iscourts ot ssles is shweys sluring w eunsurers but cus,ulting cen bewone necetsiy 'oi people witi 5.agrant ur decressingirccmes wren grices for tesic gcods srd services are drven higher ty inflaticn. Dets 'rom our seconc-quarter 2022 corsJmer survey show the desir= or reed topay less tor products intfiuencing ovzrall consume behavicr ans preterer.ces to a larger degrae than earlier ir tne year. Stratagies tor aic attudes a