Future-Ready Planning for life in Asia after COVID-19 CN

Future-Ready: Planning for life in Asia after COVID-19WHAT IS CHANGING?Imagine a post COVID-evolved consumer needs in the post COVID-19 world.-19 topic and our proprietary Global ENERGIES framework, we have identified 5 key shifts in consumer needs and behaviors that are here to stay beyond the COVID-19 pandemic.A safety pantry with long-lasting essentials becomes a permanent feature in every homeGen Z rethinks career paths more aspire to work in MNCs vs. start-ups for long-term job security and impactA health conglomerate becomes the new authority on travel We believe 5 key consumer behavioral shifts will sustain in Asia post COVID-19 1 Stephane AlpernManaging Partner, APACConsulting DivisionStephane.Alpern@kantar.comJacqueline MacRaeDirector of Growth Strategy, APACConsulting DivisionJacqueline.MacRae@kantar.comVicki LaiAPAC Futures Practice LeadConsulting Division Vicki.Lai@kantar.comSO WHAT DOES THE CHANGES MEAN FOR MY BUSINESS?We developed 23 Opportunity Platforms based on the implications and impact of the key behavioral shifts for your businessto activate againstSample Opportunity Platforms: NOW WHAT CAN MY BUSINESS DO TO BE FUTURE-READY?A self-starter kit with instructions and templates to support your team in prioritizing and activating against these opportunity platforms for your businessWE LOOK FORWARD TO CO-SHAPING THEFUTURE OF YOUR BUSINESSContact us for your complimentary toolkit2