
Acknowledgements The Georgia Country Opinion Survey is part of the County Opinion Survey Programseries of the World Bank Group. This report was prepared by the Business Intelligence(BI) team, led by José De Buerba (Senior External Affairs Officer) and SvetlanaMarkova (Senior External Affairs Officer). Yulia Danilina, Jessica Cameron, Nan Lin,and Sofya Gubaydullina oversaw the design, reporting, and analysis of the surveyresults. Noreen Wambui and Irina Popova provided data support. BI acknowledges the significant contribution from the Georgia country team andindependent fielding agency, LTD ACT.In particular, BIis grateful for the support fromIrmaGegechkori(Senior External Affairs Officer), Tamuna Namicheishvili (OperationsAnalyst), and Tiko Zurabishvili (External AffairsConsultant) who coordinated thesurvey-related activities from Tbilisi, Georgia. Contents ObjectivesMethodology OverviewOverall ContextOverall AttitudesTowardthe World Bank GroupWorld Bank Group’s SupportforDevelopment AreasWorld Bank Group’s Engagement on the Ground in GeorgiaWorld Bank Group’s Financial Instruments and Knowledge WorkThe Future Role of theWorld Bank GroupinGeorgiaCommunication and OutreachSample Demographics and Detailed Methodology Objectives This survey was designed to assist the World Bank Group (WBG) in gaining a better understanding of how stakeholders in Georgiaperceive the WBG. The survey explored the following questions: Overall Context:How familiar are they with the WBG? How much do they trust the WBG? 2.Key Indicators:What opinion do key stakeholders have of the WBGregardingits effectiveness, relevance, alignmentwith Georgia’s development priorities, and other key indicators? Are opinions improving or declining? 3.Development Priorities:What areas of development are perceived to be the most important? Have the prioritieschanged over the past three years? How effective is the WBG perceived to be in these areas? 4.Engagement on the Ground:How is the WBG perceived as a development partner in Georgia? Are opinionsimproving or declining? 5.Financial Instruments and Knowledge Work:What do key stakeholders value the mostregardingthe WBG’swork in Georgia? What opinion do key stakeholders have of WBG financial instruments and knowledge products? Areopinions improving or declining? What are stakeholders’ suggestions for improving WBG’s effectiveness? 6.Communication and Outreach:What are the preferred communication channels? Are there differences amongstakeholder groups in terms of preferred channels? 7.Message Recall:What key topics that the WBG communicates do stakeholders recall? Is there a relationship betweenmessage recall and views of the WBG’s work? Methodology Overview ▪FieldedNovember 2023–January 2024 ▪855 potential participants were asked to complete a mostlyquantitative survey▪Respondents completed the questionnaire online▪List of names provided by the WBG country team andsupplemented by the fielding agency▪Process managed on the ground by the fielding agency 226 participants (26% response rate) ▪91% from Tbilisi▪64% currently collaborate with the WBG Compared to FY21 Country Survey ▪332 participants (40% response rate)▪Respondents completed the questionnaire online▪40% collaborated with the WBG Clickherefor details of the Respondent Sample and Methodology. Overall Context “The World Bank Group can significantly improve its effectiveness in Georgia by prioritizing sustainedengagement with local communities, fostering stronger collaboration among stakeholders, anddeveloping solutions tailored to country-specific needs.”(Government Institution Respondent) “Support in policy development on central, regional, and local levels; effective monitoring system;support to civil society development; support in the education sector.”(Other Respondent) In your opinion, what is the most important thing the WBG could do to increase its effectiveness in Georgia? (N=97) Increased Familiarity with the World Bank ▪Year comparison:Respondents in this year’s CountrySurvey reported significantly higher levels of familiarity withthe World Bank compared to respondents in the FY21 Survey: Mean familiarity:FY24 = 7.8FY21 = 6.9 ▪Collaboration with the WBG:Respondents who indicatedthat they collaborate with the WBG reported significantlyhigher levels of familiarity with the institution’s work: Mean familiarity:Collaborate with WBG = 8.6Do not collaborate = 6.3 ▪Stakeholders:Respondents from academia/research centersand government institutions (including those from the officesof the President/Prime Minister/Minister) indicated significantlyhigher levels of familiarity with the WBG compared torespondents from other stakeholder groups, especially thosefrom local government who reported the lowest levels offamiliarity with the work of the WBG. Stakeholders Most Familiar with the EU, WBG, and UN ▪Respondents in this year’s Country Survey were asked toindicate their familiarity with the work of several internation